As an SEO, I’ve worked with many clients during rebranding initiatives to ensure that their sites retain rankings — and, over the past few months, my own firm has been undergoing a brand transition. Thus, I thought I’d use my column this month to share some advice on how to handle a rebrand from an […]
I expect that most everyone working in SEO knows that PDFs are indexable by search engines. PDFs can also appear with an authorship-rich snippet in Google SERPs. But, just because a file format can be indexed doesn’t always mean that it’s the ideal approach. Today, I’d like to explore the pros and cons of PDFs […]
We hear it regularly — the death knell tolling for SEO. In the past several years, we’ve been bombarded by a barrage of change in organic search, from Penguin to Panda to Hummingbird, from inbound link penalties to [not provided]. Let’s face it: the only constant in search is change. But I propose that SEO isn’t […]
In October, I spoke at SMX East about some of the opportunities and challenges when implementing Google Authorship. At about the same time, a good friend of mine reached out to me with her authorship issue. While she appeared to have authorship markup set up correctly on her blog and linked correctly from Google+, her […]
For SEOs, reporting hasn’t exactly been easy over the past few years. How we measure and how we strategize has had to evolve as Google has altered or retired the tools we use or the way search works. We’ve seen five main shifts that have truly changed how we originally measured SEO success, and I […]
Last month, I shared a case study of a client I’m currently working with on a duplicate content issue. It turns out that this particular site had significantly lost rankings over the past year because of other sites “lifting” their content, often verbatim, causing the client’s site to lose rankings through Panda updates. This is […]
Many of us in SEO espouse the great benefits of Google Authorship and the potential of the rumored AuthorRank. Many in SEO would argue that AuthorRank has not yet been implemented as part of the Google algorithm. Or has it been added already? The Scenario A few weeks ago, one of my paid search clients […]
First it was Flash, then AJAX, and now…. parallax design. As SEOs, we often find ourselves butting heads with Web designers over website design and usability. Certain design approaches and techniques, while helpful for usability, may not be ideal for SEO purposes. But that doesn’t mean we have to sacrifice good design for solid SEO […]
In last month’s post about authorship, I shared that Google has been experimenting with inferring authorship for PDF documents in addition to webpages. This piqued my curiosity to see if any other indexable filetypes could also have inferred authorship. Microsoft Office Files PowerPoint files appear to infer authorship similar to PDFs and webpages, looking for […]
If one theme was abundantly clear at SMX West in March, it was the question over the importance of authorship and how it might impact future rankings in Google. During the “What’s Needed For SEO Success In 2013 & Beyond?” panel, I asked Matt Cutts if Google planned to expand authorship credit (and potentially the […]
