PPC
Search Agency Metrics That Matter
We track all sorts of metrics for our SEO clients, but what about for ourselves? Columnist Janet Driscoll Miller discusses what agencies should be measuring in order to ensure efficiency and profitability.
Janet Miller is the President and CEO of Marketing Mojo. She regularly blogs on a variety of search engine marketing topics, often focusing on technical solutions. You can find her on Twitter @janetdmiller.
PPC
Breaking Up Is Hard to Do, But Sometimes It’s the Right Thing For Your Agency
Do you have a client that isn't a good fit for your SEO agency? Columnist Janet Driscoll Miller has some tips to help you determine when it's time to part ways.
Google Search Console
Visualizing SEO: Why Visualizing SEO Data Matters
Columnist Janet Driscoll Miller discusses the importance of data visualization and shows some of her favorite tools for the job.
Amazon
The 8 Most Common But Simple Missed Opportunities In Optimizing Content
These SEO errors can be easily fixed, but not if you're unaware of their existence. Contributor Janet Driscoll Miller shares the most common simple problems she's come across in her 10 years in the business.
The Emerging Role Of SEO In App Discoverability
In the old days, search engine optimization (SEO) was all about web pages -- however, as columnist Janet Driscoll Miller points out, the growth of mobile means that SEOs must now focus on getting apps indexed, too.
Content
12 Elements Of A Solid SEO Contract
Columnist Janet Driscoll Miller lays out her foundation for creating a search engine optimization (SEO) contract that's fair, clear, and mutually beneficial.
Bing SEO
The Importance Of XML Sitemaps In The Age Of Panda
Columnist Janet Driscoll Miller reminds us that in an age of content syndication, a well-maintained XML sitemap is key to establishing your site as the original source of your content.
The Next Generation Of Structured Data: Taking Markup To The Next Level
Contributor Janet Driscoll Miller recaps an SMX West 2015 session covering the latest in structured data.
Link Building
Meet The SEOs: Up Close @SMX West 2015
What's the latest on how top SEOs are handling the challenges of the business? Contributor Janet Driscoll Miller recaps a key panel discussion from SMX West.
Amazon
Stop Procrastinating: It’s Time To Address Mobile SEO
Columnist Janet Driscoll Miller explains how to evaluate your mobile performance in organic search so that you can make the case for investing in mobile.
Was Your Site Hit By Google’s Panda Or Penguin? This Flowchart May Help You Find Out.
Columnist Janet Driscoll Miller has put together this handy flow chart to help you determine if your site has been hit by one of Google's infamous algorithm updates.
Google Analytics
Avoiding SEO Pitfalls During Conversion Rate Optimization
There are so many benefits to A/B testing your landing pages -- just be sure you don't accidentally damage your SEO efforts!
10 Tips To Understanding & Segmenting Your Organic Traffic
All too often when I take on new SEO clients, I find that most of them do not have Google Analytics set up correctly. Incorrect Google Analytics implementations (often) lead to incorrect data, which in turn can lead to incorrect assumptions about organic traffic, SEO strategy, and how organic visitors convert on a site. I’ve […]
Amazon
Should You Gate Content? The SEO Implications
Content marketing is the hot topic these days, but lead generation marketers are faced with a conundrum: How do I get the visibility for my content via organic search while at the same time capturing leads? Are SEO and gated content mutually exclusive? There’s no magic answer to this question, but there are some important considerations […]
Panda 4.0: Redefining Site Authority
Everyone in SEO talks about it: authority. It’s the key measurement for ranking, right? But what defines authority in the eyes of each search engine? We all have our theories and correlations, and authority measurement has certainly changed over the years as new signals emerge that may give engines a better idea of a website’s true […]
Were You Really Hit By A Search Engine Penalty, Or Is It Something Else?
Often, I’ll speak to prospective clients who think they’ve been hit by an algorithm update or a penalty. They’ve lost a lot of organic traffic, so they immediately think that a search engine change is to blame. Unfortunately, I’ve also run into many situations where SEOs are using algorithm updates such as Panda or Penguin […]
Google Algorithm Updates
Losing Organic Traffic After A Redesign? Four Things to Check
While web designers and developers are often strong at designing and programming websites, not all are as well prepared to handle SEO issues, especially when relaunching websites. Just this week, I’ve worked with three separate web design firms who contacted me after a recent site relaunch caused a substantial loss of organic website traffic. So, if […]
The Knowledge Graph: Should Your Content & Business Strategy Change?
Many articles have been written on the Google Knowledge Graph and its impact on SEO, but have you given thought to how the Knowledge Graph potentially impacts your content strategy — or even your entire revenue model? For many publishers, it’s time to take stock of how to work with the Knowledge Graph and how […]
Amazon
How To Rebrand Without Losing Your Hard-Earned Rankings
As an SEO, I’ve worked with many clients during rebranding initiatives to ensure that their sites retain rankings — and, over the past few months, my own firm has been undergoing a brand transition. Thus, I thought I’d use my column this month to share some advice on how to handle a rebrand from an […]
Google Analytics
Are PDFs Optimal For SEO? The Pros And Cons
I expect that most everyone working in SEO knows that PDFs are indexable by search engines. PDFs can also appear with an authorship-rich snippet in Google SERPs. But, just because a file format can be indexed doesn’t always mean that it’s the ideal approach. Today, I’d like to explore the pros and cons of PDFs […]