How to migrate to Google Analytics 4: A step-by-step guide
Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.
Janet Miller is the President and CEO of Marketing Mojo. She regularly blogs on a variety of search engine marketing topics, often focusing on technical solutions. You can find her on Twitter @janetdmiller.
Learn the major phases, and changes to common UA features and data points, you’ll need to know when migrating to Google Analytics 4.
Janet Driscoll Miller | Jun 30, 2022 at 11:51 am ETCombat spammy inbound links, affiliate hijacking and scraping content to avoid negative impacts on your rankings.
Janet Driscoll Miller | Nov 29, 2018 at 7:45 am ETGetting conflicting information about whether the mobile-first indexing change will impact your rankings? Brush up on the different processes behind search results.
Janet Driscoll Miller | Sep 27, 2018 at 11:56 am ETWant your sales team to love you? Contributor Janet Miller recommends adding gate pages to indexed PDFs as a way to generate more leads and avoid lost lead and SEO opportunities.
Janet Driscoll Miller | Aug 2, 2018 at 10:00 am ETContributor Janet Driscoll Miller helps you determine how to make your website lean and mean without eliminating big traffic drivers.
Janet Driscoll Miller | Jul 4, 2018 at 10:55 am ETContributor Janet Driscoll Miller points out three page load speed issues and provides simple but effective workarounds that will enable web pages to load faster and gain favor with Google.
Janet Driscoll Miller | May 10, 2018 at 3:56 pm ETEven a magic SEO wand will not get a web page to rank if the page has not been indexed. Contributor Janet Driscoll Miller suggests that making sure web pages can be indexed is key during an SEO audit.
Janet Driscoll Miller | Apr 27, 2018 at 9:30 am ETContributor Janet Driscoll Miller explains how to calculate the revenue contribution of organic search and why it can be a more powerful metric than rankings alone.
Janet Driscoll Miller | Feb 15, 2018 at 1:59 pm ETMicrosites have their uses, but columnist Janet Driscoll Miller argues that they can often create unnecessary headaches for search engine optimization professionals.
Janet Driscoll Miller | Aug 31, 2017 at 10:28 am ETDo you handle SEO for a software as a service (SaaS) company? Columnist Janet Driscoll Miller discusses how to address some of the unique challenges of this space with six helpful tips.
Janet Driscoll Miller | Aug 3, 2017 at 10:57 am ETFor marketers in the education vertical, columnist Janet Driscoll Miller provides some helpful tips to get your site optimized in time for admissions season.
Janet Driscoll Miller | Jul 6, 2017 at 11:09 am ETColumnist Janet Driscoll Miller discusses some of the top challenges SEOs are facing today and outlines why an SEO strategy has to be a living document that changes based on search trends and algorithm updates.
Janet Driscoll Miller | Apr 13, 2017 at 9:41 am ETMany marketers find keyword research difficult, but it doesn't have to be! Columnist Janet Driscoll Miller shares her process for finding the right keywords, mapping those keywords to the right content and measuring their effectiveness.
Janet Driscoll Miller | Mar 16, 2017 at 11:22 am ETLink building is an investment, so don't let your efforts go to waste! Columnist Janet Driscoll Miller shares two ways you can reclaim backlinks that are producing 404 errors.
Janet Driscoll Miller | Feb 16, 2017 at 2:08 pm ETColumnist Janet Driscoll Miller outlines the steps you should take pre-launch and post-launch to ensure a smooth transition to a new website.
Janet Driscoll Miller | Jan 19, 2017 at 10:05 am ETDo search engines and other content distribution platforms have a responsibility to present information that is true? Columnist Janet Driscoll Miller discusses the issues surrounding this question.
Janet Driscoll Miller | Nov 23, 2016 at 10:00 am ETTracking return on investment from SEO can be tricky, especially since it often assists other marketing channels. But columnist Janet Driscoll Miller lays out a plan for proving organic search's ROI and securing budget for the next fiscal year.
Janet Driscoll Miller | Sep 29, 2016 at 10:16 am ETColumnist Janet Driscoll Miller explains why you might not be accurately accounting for organic search referrals since the upgrade to Universal Analytics -- and details how to fix this issue.
Janet Driscoll Miller | Sep 1, 2016 at 10:50 am ETContent that generates traffic is great; content that generates leads and sales is better. Columnist Janet Driscoll Miller offers tips for content performance, from creation to optimization to conversion.
Janet Driscoll Miller | Jul 7, 2016 at 10:43 am ETHow should you perform a site audit? What tools should you use? And how can you best present your findings to attain buy-in? Columnist Janet Driscoll Miller recaps a presentation at SMX West that covered these questions and more.
Janet Driscoll Miller | Mar 11, 2016 at 10:40 am ET