Contributor

Jay Stampfl

Founder and CEO

Company

Speaking Experience

About Jay Stampfl

Jay Stampfl is the founder of Blackbird PPC, a San Francisco-based marketing agency serving technology and AI companies. In digital advertising since 2007, Jay specializes in paid search, paid social, analytics, and CRO, with particular focus in measurement, incrementality testing, and marginal return analysis. Blackbird PPC has won back-to-back Search Engine Land Awards for PPC excellence, and Jay was one of three national winners of iMedia's Rising Star Award. He has spoken at HeroCon, SMX, and Google, and guest lectured at Wharton's Venture Initiation MBA program.

Jay Stampfl's latest articles

PPC

Why some channels reward breadth and others require commitment

Small-budget tests can mislead you. Learn how response curves affect channel evaluation, budget allocation, and growth decisions.

Jay Stampfl | Jun 23, 2026 at 9:00 am ET

PPC

Google, Meta, and the long history of misaligned incentives in paid media

From default settings to reporting, here’s how ad platforms shape performance — often making results look better than they are.

Jay Stampfl | Apr 7, 2026 at 8:00 am ET

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PPC

Google Search Ads in 2026 require a different kind of audit

Google Search Ad audits must now rebuild the visibility automation removed. Here's how. (A response to Google’s Ads Decoded podcast.)

Jay Stampfl | Mar 13, 2026 at 8:00 am ET

PPC

How to improve PPC lead quality for B2B campaigns

Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.

Jay Stampfl | Dec 4, 2024 at 11:10 am ET