How to improve PPC lead quality for B2B campaigns
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
A 17-year digital marketing veteran and founder of Blackbird, Jay Stampfl originally started working in digital advertising in 2007. Jay has managed media across multiple disciplines including paid search, paid social, and programmatic display. He has spoken at SMX search conferences on the topics of bidding methodology, advanced remarketing strategies, and comparative shopping. Additionally, Jay has been a guest lecturer at Wharton’s Venture Initiation MBA program on digital marketing best practices for early-stage startups. He was one of three national winners of iMedia’s Rising Star Award, nominated for his “demonstrated track record of defining, recommending, selling through, and delivering transformative marketing programs that drive extraordinary results.”
Get actionable tips for qualifying B2B leads, optimizing paid media channels and using data integration to improve your PPC campaigns.
Jay Stampfl | Dec 4, 2024 at 11:10 am ET