Marketers moving away from home-grown tools, hiring fresh teams for new martech
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey.
Jennifer Videtta serves as Third Door Media's Senior Editor, covering topics from email marketing and analytics to CRM and project management. With over a decade of organizational digital marketing experience, she has overseen digital marketing operations for NHL franchises and held roles at tech companies including Salesforce, advising enterprise marketers on maximizing their martech capabilities. Jennifer formerly organized the Inbound Marketing Summit and holds a certificate in Digital Marketing Analytics from MIT Sloan School of Management.
About 83% of marketers have upgraded or replaced at least one martech application in the past year, we found out in our Martech Replacement Survey.Jennifer Cannon | Dec 18, 2019 at 3:01 pm ET
A conversions report details which content converts the most users, which content contributes to the most conversions and the types of conversions.Jennifer Cannon | Oct 28, 2019 at 4:04 pm ET
The survey takes around three minutes to complete, and will help the martech community better understand how organizations choose to upgrade marketing technology applications.Jennifer Cannon | Oct 3, 2019 at 1:38 pm ET
Bloomreach bsMR users can integrate site search in B2B commerce environments to increase conversions.Jennifer Cannon | Sep 4, 2019 at 12:47 pm ET
According to the study from Mondo, only 17% of marketers have plans to optimize their websites for voice search in the next 12 months.Jennifer Cannon | Aug 27, 2019 at 12:47 pm ET
The sponsored products platform will be a division of Microsoft Advertising.Jennifer Cannon | Aug 5, 2019 at 3:18 pm ET