Landing Page Testing: How Much Is Too Much?
Your landing page is a key part of any successful paid search campaign, and by now, the value of testing and optimizing your landing pages has become...
Hot Or Not? Finding Hot Prospects With Lead Scoring
As powerful as search marketing is for B2B lead generation, it has ironically served to increase the ages-old friction between sales and marketing....
Two Practical Landing Page Tricks That Will Save You Money
Do you want to know how to reduce your cost per conversion by up to $10.67 and improve your quality score at the same time? Let me tell you a story...
B2B Marketing: Blind Date To White Wedding
No one enjoys blind dates. Whether introduced by friends, the Internet, or your neighborhood matchmaker, it’s nerve-wracking to meet for the...
Lead Management: When Conversion Is Not Enough
Let’s listen in on a call between a sales rep and a new lead generated by a paid search campaign: Hello Sarah, my name is Brian, and I’m your...
Landing Page Testing: How Much Is Too Much?
Your landing page is a key part of any successful paid search campaign, and by now, the value of testing and optimizing your landing pages has become...
Why Mobile Search Is Irrelevant To B2B Marketing
Mobile search is the hot topic this week, especially given SMX Local & Mobile and the fact that Google AdWords is showing text ads for free on...
All I Really Need To Know About Search Marketing I Learned In Kindergarten
All I really need to know about search engine marketing I learned in kindergarten. Or something like that. The goal of search engine marketing is to...
How To Optimize B2B Pay Per Click In 4 Hours A Week, Part 2
In Part 1 of "How To Optimize B2B Pay Per Click In 4 Hours A Week", I wrote that in most B2B companies, the person or team that manages PPC...
How To Optimize B2B Pay Per Click In Four Hours A Week, Part 1
In a typical B2B company, the job of managing pay per click campaigns is given to someone in the demand generation or business development team. For...
What’s Wrong With Social Media For B2B Marketing
Business-to-business (B2B) marketing is too often the ugly stepchild in the marketing family, especially when compared to the golden child that is...
Better B2B Landing Pages: A Case Study
If your goal is to make Google richer with no gain for your yourself, then stop reading. You don’t need to worry about landing pages or...
Four Steps To Better Business Leads From Search
So you got a click on your PPC ad. Now what do you do? The job of the B2B search marketer is only beginning when a prospect clicks. As...
The 5 Secrets PPC Agencies Don’t Want You to Know
Nearly three-fourths of companies that outsource their pay-per-click search marketing to agencies are dissatisfied with their results, and only 21...