Contributor

Jonathan Opdyke

About Jonathan Opdyke

Jonathan Opdyke co-founded HookLogic in 2004 on the idea that marketing closer to consumer decision points would not only be more effective for marketers, but also more useful for consumers. Under his leadership, HookLogic has grown from a boot-strap start-up to a global enterprise powering integrated, native advertising and promotional programs across many of the internet’s most recognized ecommerce sites.

Jonathan Opdyke's latest articles

Google Shopping

For Product Brands, Consider Paid Search Ads On Retailers’ Sites Instead

Last year, Google made what was to some a surprising announcement: its previously free Google Product Search would become Google Shopping, which would ask a fee of product brands and retailers that wanted to be included in new Product Listing Ads. I can’t say that I disagree with Google’s decision. The company has hit on […]

Jonathan Opdyke | Feb 7, 2014 at 8:59 am ET