Pro Tip: Why you should stop using last-click attribution in Google Ads
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success.
Justine is a Lead Strategist at HawkSEM and has experience managing PPC and social media campaigns as well as executing SEO strategies.
The Model Comparison Tool report in Google Analytics evaluates non-last click models to help you better measure success.
Justine Rabideau | Dec 10, 2019 at 1:11 pm ET