Should you use optimized targeting in Google Ads? A quick guide
Learn all about optimized targeting - a powerful but controversial tool that can either enhance or hinder campaign performance.
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Jyll Saskin Gales's latest articles
Image assets in Google Ads: Everything you need to know
Learn all about Google Ads' image assets for search campaigns, which helps advertisers boost CTRs and stand out with responsive search ads.
Google Ads brand settings: What you need to know about inclusion & exclusion
Want to fine-tune your Google Ads targeting? Learn how brand inclusion and exclusion can help you control which searches trigger your ads.
How to use keyword insertion for more effective Google Ads
Learn all about Google Ads' keyword insertion feature, which dynamically includes search terms in ad copy to boost relevance and clicks.
Everything you need to know about Target CPA bidding
Learn about Google's Smart Bidding strategy Target CPA, that allows you to automate bid adjustments to achieve desired cost-per-action goals.
How to use Video View campaigns effectively in Google Ads
Learn all about Video View campaigns – how to bid for views, target audiences, and craft engaging creative using the YouTube ABCD framework.
Exact match keywords in Google Ads: Everything you need to know
Get up to speed on Google Ads exact match keywords – their evolution, best practices, and how to use negative keywords for smarter targeting.
How to use Lookalike segments in Google Ads
Leverage Lookalike segments in Google Ads Demand Gen campaigns to expand your reach and connect with customers who resemble your existing audience.
WhatsApp in Google Ads: Everything you need to know about Message Assets in 3 minutes
All there is to know about Google's feature enabling potential customers to initiate WhatsApp conversations directly from ads.
Mastering Maximize conversions bidding in Google Ads: A 3-minute guide
All there is to know about Google's Smart Bidding strategy that leverages AI to automatically optimize bids and maximize conversion results.