Local
Determining The Most Effective Local Advertising Strategy
In today’s rapidly changing media landscape, local businesses of every kind are tackling the same challenge: how do we determine which advertising...
SEO
More People Go Mobile For Local
Since the beginning of the year, many of us have predicted that mobile will be the top driving force behind local search growth in 2010. A...
Local
“More Is More:” Why Info-Rich Ads Help Local Businesses Generate Leads
In today’s changing media environment, local businesses are looking for new ways to reach the consumer. In addition to placing ads in traditional...
Local
Make An Informed Decision About Local Advertising
A lot of fuss has been made over the Yellow Pages. Is print still viable or not? Many online-focused search engine marketing experts will say no, but...
Local
Don’t Forget The Place Your Customers Call Home
A new year offers new opportunities for local search providers and small business customers to reevaluate their advertising strategies to reflect the...
Local
There’s No Debate That Local Search Has A Role to Play in Healthcare
Congress’ debate on healthcare has sparked many different opinions about the right path for the future of healthcare insurance. Regardless of where...
Local
The Best Call Is A Local One
When you call a business, would you rather dial a local number to talk to an actual human being or take your chances with the call-center mazes and...
Local
Local Search Means Business
A new comScore study released by the Yellow Pages Association provides interesting insights about local search and how consumers are using it to seek...
Local
Hyperlocal Is Happening
Traditional news outlets are looking closer to home for ways to remain competitive, and in some cases, to survive. Many of these newspapers and...
Local
Numbers Show Search Has Changed, But Not How You’d Think
If you want to get a snapshot of a specific era in American society, I’d suggest the Yellow Pages industry is a good place to take that...
Local
Are You Content With Your Online Advertising’s Content?
An advertisement is only as effective as its content. If the content doesn’t reach out to potential customers and make a compelling case, the...
Local
Is An Online vs. Offline Local Search All That Different? Yes And No
Local search is a term that describes more than just Internet Yellow Pages (IYP) and local search engine searches. It also includes offline...
Local
Multiplatform Yellow Pages Usage On the Rise
Having just wrapped up one of our most successful Yellow Pages Association annual conferences, one thing is clear: Our industry has been able to...