How vibe coding is changing search marketing workflows
As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI can’t replace.
Identify traffic-stealing competitors
Find untapped keyword opportunities
Create content that ranks higher
Lavall Chichester is the EVP of SEO & AI Optimization at BarkleyOKRP & MissionOne Media, who acquired his Growth Skills agency in 2025. Mr. Chichester is an AdAge 40 under 40 award winner for advertising & marketing innovation. He is a Growth Marketing expert and has led SEO & Content Marketing strategies for brands like Intuit, QuickBooks, Apple, Seamless AI, MoneyLion, Western Union and others. Mr. Chichester has written for Forbes, AdWeek, TheNextWeb, eMarketer, and others. In 2022, Mr.Chichester won Best SEO Campaign from Search Engine Land’s Landy Awards and Most Innovative SEO Campaign from the U.S Search Awards. He is a second-degree black belt, a bare-knuckle Karate champion, and a proud father.
As Google’s AI Overviews answer more queries directly, vibe coding gives marketers a way to create interactive experiences AI can’t replace.
Lavall Chichester | Dec 23, 2025 at 9:00 am ET