Top 5 Ways To Use Search For Branding
Search is typically thought of exclusively as a direct response medium with the objectives of driving traffic and customer acquisition. Direct...
Lori Weiman is CEO and co-founder of The Search Monitor, which provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior to TSM, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit.
Search is typically thought of exclusively as a direct response medium with the objectives of driving traffic and customer acquisition. Direct...
Less than two years ago, I wrote an article for Brand Aid about display URL tricks used by affiliates and other brand hijackers in paid search ads....
Dieting is one of the most popular new year’s resolutions for us humans. It should be. Nearly 34% of adults are considered to be overweight...
Did I just say that affiliates are “dumb?” You bet I did. I am referring to the definition of “dumb” which means...
The “last click wins” method of awarding affiliate commissions means that whichever affiliate is responsible for placing the most recent...
Headaches for brands—and the people who manage them—are increasingly common when it comes to search results. More are on the way thanks...
Lack of coordination between your search and affiliate marketing efforts can create internal revenue wars. Keywords that contain your brand are...
When working with affiliates, compliance begins with a well crafted and thought out agreement. Here are examples of restrictions that belong in an...
If you have agreements with advertisers who sponsor your brand on paid search, it’s important to monitor them to make sure they are using your...
Many affiliates offer an honest additional marketing channel that is necessary for your marketing mix. However, there are affiliates who are looking...
Finding the right mix of keywords is as much science as it is good common sense. When it comes to your brand, there are typo and URL derivation...
If you run an affiliate program you may have noticed that some of your affiliates use a practice known as “link cloaking.” Link cloaking...
When a consumer does a search for your brand, shouldn’t you be branding? It may sound like an obvious question, but you might be surprised how many...
Many search marketers work with affiliates but fail to ask the question: Can your affiliates’ bad actions cause you legal trouble? The answer is...
If brand advertising using paid search is hotly competitive for you, think about using your affiliates to help you win in the market. To determine if...
I’m writing this on January 1, 2010, and I’m reminiscing about the changes to paid search that emerged in 2009 which will impact your...
Direct linking is the practice where an affiliate buys paid search advertising using your URL as the display URL in an ad, yet actually linking from...
Why should you care about Online Yellow Pages when Google is most likely your primary source of traffic and ROI? The simple answer is because local...
Achieving and sustaining top ranking visibility for your brand on important organic terms is increasingly getting tougher. This is because natural...
I often write about what you can do to protect your brands when it comes to the major search engines: Google, Yahoo and Bing. But did you know that...