Lori Weiman

Lori Weiman is CEO and co-founder of The Search Monitor, which provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior to TSM, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit.


Top 5 Ways To Use Search For Branding

Search is typically thought of exclusively as a direct response medium with the objectives of driving traffic and customer acquisition. Direct...


Putting Your Brand On A Diet

Dieting is one of the most popular new year’s resolutions for us humans. It should be. Nearly 34% of adults are considered to be overweight...


Protect Your Brand From Dead Affiliate Links

Direct linking is the practice where an affiliate buys paid search advertising using your URL as the display URL in an ad, yet actually linking from...


Search, Video & Your Brand: Hello YouTube!

I often write about what you can do to protect your brands when it comes to the major search engines: Google, Yahoo and Bing. But did you know that...