Top 5 Ways To Use Search For Branding
Search is typically thought of exclusively as a direct response medium with the objectives of driving traffic and customer acquisition. Direct...
Lori Weiman
Lori Weiman is CEO and co-founder of The Search Monitor, which provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior to TSM, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit.
Brands Beware: Affiliate Tricks Used In Email
Less than two years ago, I wrote an article for Brand Aid about display URL tricks used by affiliates and other brand hijackers in paid search ads....
Putting Your Brand On A Diet
Dieting is one of the most popular new year’s resolutions for us humans. It should be. Nearly 34% of adults are considered to be overweight...
Top 5 Reasons Why Affiliates Are Our “Dumb” Marketing Channel
Did I just say that affiliates are “dumb?” You bet I did. I am referring to the definition of “dumb” which means...
Is The “Last Click Wins” Model Best For Your Affiliates?
The “last click wins” method of awarding affiliate commissions means that whichever affiliate is responsible for placing the most recent...
Brand Challenges & Opportunities With Social Media & Mobile
Headaches for brands—and the people who manage them—are increasingly common when it comes to search results. More are on the way thanks...
A Battle To Avoid: Search Team Vs. Affiliate Team
Lack of coordination between your search and affiliate marketing efforts can create internal revenue wars. Keywords that contain your brand are...
Important Restrictions To Include In Your Affiliate Agreement
When working with affiliates, compliance begins with a well crafted and thought out agreement. Here are examples of restrictions that belong in an...
Are Your Competitors Purposely Bidding On Your Brand?
If you have agreements with advertisers who sponsor your brand on paid search, it’s important to monitor them to make sure they are using your...
Watch Out For These Unsavory Affiliate Tactics
Many affiliates offer an honest additional marketing channel that is necessary for your marketing mix. However, there are affiliates who are looking...
Brand Bidding Techniques: Smart Ways To Use Typos & URLs As Keywords
Finding the right mix of keywords is as much science as it is good common sense. When it comes to your brand, there are typo and URL derivation...
Be Careful When Your Affiliates Practice Link Cloaking
If you run an affiliate program you may have noticed that some of your affiliates use a practice known as “link cloaking.” Link cloaking...
A Novel Idea: Branding Your Search Ads With Your Brand Name
When a consumer does a search for your brand, shouldn’t you be branding? It may sound like an obvious question, but you might be surprised how many...
Protecting Yourself From Your Affiliates’ Bad Actions
Many search marketers work with affiliates but fail to ask the question: Can your affiliates’ bad actions cause you legal trouble? The answer is...
Using Affiliates To Protect Your Brand With Paid Search
If brand advertising using paid search is hotly competitive for you, think about using your affiliates to help you win in the market. To determine if...
The 4 Most Siginficant Changes To Paid Search In 2009
I’m writing this on January 1, 2010, and I’m reminiscing about the changes to paid search that emerged in 2009 which will impact your...
Protect Your Brand From Dead Affiliate Links
Direct linking is the practice where an affiliate buys paid search advertising using your URL as the display URL in an ad, yet actually linking from...
Protecting Your Brand On The Online Yellow Pages
Why should you care about Online Yellow Pages when Google is most likely your primary source of traffic and ROI? The simple answer is because local...
Managing Your Brand To Perform In Universal Search Results
Achieving and sustaining top ranking visibility for your brand on important organic terms is increasingly getting tougher. This is because natural...
Search, Video & Your Brand: Hello YouTube!
I often write about what you can do to protect your brands when it comes to the major search engines: Google, Yahoo and Bing. But did you know that...