2017 growth hacks: Increase CTR by monitoring competitive offers
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
Lori Weiman is CEO and co-founder of The Search Monitor, which provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior to TSM, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit.
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of opportunity for paid search marketers.
Lori Weiman | Oct 4, 2017 at 12:30 pm ETAmazon
In this month's installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to dominate the SERPs and increase the bottom line.
Lori Weiman | Aug 9, 2017 at 10:43 am ETImage Search
Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they will have the greatest impact.
Lori Weiman | Jul 12, 2017 at 11:45 am ETSEO
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search performance.
Lori Weiman | Jun 14, 2017 at 10:19 am ETPPC
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman explains how competitive ad monitoring helps marketers make more informed strategic decisions.
Lori Weiman | May 17, 2017 at 10:32 am ETPPC
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand protection, columnist Lori Weiman provides some advice on how to make your brand terms work for you, even when the competition is fierce.
Lori Weiman | Apr 20, 2017 at 2:06 pm ETPPC
Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid search.
Lori Weiman | Oct 24, 2016 at 10:52 am ETWhat's on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and discussing trends that search marketers can capitalize on.
Lori Weiman | May 4, 2016 at 9:45 am ETHow do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows some examples of companies who are doing it right.
Lori Weiman | Apr 20, 2016 at 9:05 am ETContent
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark infringement in paid search ads.
Lori Weiman | Apr 6, 2016 at 10:26 am ETPPC
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your brand name.
Lori Weiman | Mar 23, 2016 at 11:27 am ETPPC
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid search performance.
Lori Weiman | Mar 9, 2016 at 12:04 pm ETColumnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC campaigns.
Lori Weiman | Feb 23, 2016 at 4:24 pm ETPPC
Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for advertisers.
Lori Weiman | Feb 10, 2016 at 10:20 am ETAmazon
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer lies with brand bidding.
Lori Weiman | Jan 27, 2016 at 10:19 am ETContributor Lori Weiman shares some insights gleaned from analyzing thousands of remarketing ads over the course of several months.
Lori Weiman | Jun 8, 2015 at 9:25 am ETPPC
Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their success.
Lori Weiman | Feb 25, 2015 at 11:27 am ETBing
Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not just talking about click fraud here. The fraudulent tactic affecting PPC the most dramatically these days is a fairly insidious one that can be hard to detect. It’s called […]
Lori Weiman | Jun 9, 2014 at 10:50 am ETPPC
The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC strategies for the holidays. Particularly interesting are the variety of offer types run by retailers, ranging from the expected free shipping to 2-in-1 offers which include two offers in the same ad. Since shoppers […]
Lori Weiman | Dec 13, 2013 at 9:15 am ETSEO
Direct linking, sometimes also referred to as ‘URL Hijacking’, occurs on paid search when affiliate marketers assume the identity in paid ads of the represented merchant. Direct linking occurs when the affiliate uses the merchant’s website as the display URL, with an affiliate link as the destination URL. The effect of this tactic is that […]
Lori Weiman | Mar 30, 2011 at 9:34 am ET