2017 growth hacks: Increase CTR by monitoring competitive offers
Are you showcasing your offers in your paid search and shopping ads? Columnist Lori Weiman explains why she believes this is a huge area of...
Oct 4, 2017 at 12:30 pm ET
Lori Weiman
Lori Weiman is CEO and co-founder of The Search Monitor, which provides marketing intelligence to SEM, SEO, and Affiliate Marketers. Prior to TSM, Lori developed real-time bidding and tracking products for paid search and affiliate marketing. Lori is a frequent speaker at conferences such as SES, SMX, Search Insider Summit, and Affiliate Summit.
2017 growth hacks: Use affiliates to improve PPC reach
In this month's installment of her series on SEM growth hacks, columnist Lori Weiman explains how advertisers can utilize their affiliates to...
2017 SEM growth hacks: Grow ROI with cross-channel optimization
Columnist Lori Weiman explains how a holistic, cross-channel strategy can help search marketers direct their efforts towards the channel where they...
2017 growth hacks: Optimizing organic market share
Columnist Lori Weiman continues her series on search marketing growth hacks with an installment on improving organic search...
2017 SEM growth hacks: Gain monster paid search growth using competitive data
How can you use competitive data to improve your paid search campaigns? In Part 2 of her multipart series on SEM growth hacks, columnist Lori Weiman...
2017 SEM growth hacks: Monster growth from brand protection
Are your competitors bidding on your branded terms and driving up your CPCs? If so, what can you do? In part 1 of her multi-part series on brand...
Using PPC brand protection to decrease campaign costs by 51%
Columnist Lori Weiman makes the case for why it's worth seriously focusing on -- and defending -- your own branded terms in paid...
Brand bidding & PPC optimization: future of brand protection (part 8)
What's on the horizon for brand bidding in PPC? Columnist Lori Weiman wraps up her 8-part series on brand bidding by looking to the near future and...
Brand bidding & PPC optimization: effective bidding techniques (part 7 of 8)
How do you deal with a rival trying to steal a SERP spot where your brand belongs? In part 7 of her 8-part series on brand bidding, Lori Weiman shows...
Brand bidding & PPC optimization: enforcement options (Part 6 of 8)
In part 6 of her multi-part series on brand bidding for paid search, columnist Lori Weiman breaks down the legal issues surrounding trademark...
Brand bidding & PPC optimization: Reducing your competition (Part 5 of 8)
In Part 5 of an 8-part series on PPC brand bidding, columnist Lori Weiman shares her tips on how to deal with competitors who are bidding on your...
Brand Bidding & PPC Optimization: Partner Relationships (Part 4 of 8)
In this installment of her multi-part series on brand bidding, columnist Lori Weiman discusses how to use strategic partnerships to increase paid...
Brand Bidding & PPC Optimization: Best Practices For Brand Bidding (Part 3 of 8)
Columnist Lori Weiman continues her series on brand bidding by discussing best practices for creating and optimizing successful branded PPC...
Brand Bidding & PPC Optimization: The Value Of Brand Keywords (Part 2 of 8)
Columnist Lori Weiman continues her series on brand bidding for PPC by discussing how brand terms improve the bottom line for...
Brand Bidding & PPC Optimization: How We Got Here (Part 1 of 8)
The biggest question facing paid search advertisers is how to get meaningful growth numbers out of PPC. Columnist Lori Weiman believes the answer...
4 Hidden Treasures In RLSA Campaigns
Contributor Lori Weiman shares some insights gleaned from analyzing thousands of remarketing ads over the course of several...
How Travel Advertisers Should Actually Be Using Search Marketing Benchmarks
Contributor Lori Weiman of The Search Monitor shares data to help travel and hospitality marketers gauge their...
How A PPC Fraud Ring Impersonated 300+ Advertisers In May 2014
Did you know that your paid search ads are susceptible to the same type of fraud that affects other forms of digital advertising? And we’re not...
Staying Competitive In PPC: Learning From Black Friday’s Most Popular Offers
The five-day Black Friday weekend from Thanksgiving to Cyber Monday provided an insightful glimpse into how retailers are running their PPC...
Why Affiliate Direct Linking Activity Has Doubled
Direct linking, sometimes also referred to as ‘URL Hijacking’, occurs on paid search when affiliate marketers assume the identity in paid ads of...