Google Smart Shopping Campaigns: Everything you need to know to get started
If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them.
Manuel Vilella Salcedo is the senior PPC executive at Sprinter (JD Sports Group). He hhas previously worked at Neo (WPP) and other Paid Media agencies in Spain.
If you're new to SSCs, the main value prop is to combine Shopping and Display into a single campaign, in addition to simplifying the creation and maintenance of them.
Manuel Vilella Salcedo | Oct 12, 2020 at 1:55 pm ET