Building an SEO strategy around the Search Essentials documentation gives you the best chance to boost your clients' Google performance.
SEOs may be in for another shakeup similar to Penguin's launch 10 years ago. Here's what you need to know about Google's new update.Marie Haynes | Aug 22, 2022 at 8:00 am ET
Here's how Google's approach to consensus ties in with its quality raters guidelines – and why it matters for SEOs now and in the future.Marie Haynes | Aug 15, 2022 at 8:00 am ET
Do you need to disavow low-quality, spammy links? Discover answers to frequently asked questions about disavowing links.Marie Haynes | Apr 1, 2022 at 8:03 am ET
Some of these observations are based on the quality raters guidelines, the past core updates, and sound SEO advice.Marie Haynes | Dec 24, 2020 at 9:15 am ET
Here's an early look at a nutrition, small e-commerce and larger informational site after the March update. Each made changes based on clues from Google’s Quality Raters’ Guidelines; all saw gains in traffic after the update.Marie Haynes | Mar 21, 2019 at 12:03 pm ET