Martha van Berkel is the co-founder and CEO of Schema App. Schema App translates website content into the language of search engines (schema markup) so it is understood, resulting in more web traffic and more leads. Martha loves using stories and her vast experience to help audiences understand complex strategies for leveraging schema markup for business growth and to innovate in marketing. Prior to Schema App, Martha was a Senior Manager at Cisco Systems for 14 years. In her last role she responsible for the Cisco's global online support strategy. Martha has a degree in Mathematics and Engineering, attended MIT for Innovation and Strategy, is a rower and a mom of two energetic kids. She loves chocolate.