Mary Harste
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Analytics & conversion

Optimize Forms To Maximize Conversions

Many B2B marketers use web forms to facilitate registrations, generate leads, or to acquire customers. Improving implementation of online forms can have a dramatic, positive impact on increasing conversion rates and maximizing ROI associated with B2B marketing programs. In my last article, Six Usability Tips to Maximize B2B Website Conversion, I briefly touched on one […]

| May 13, 2009 at 7:00 am ET

Analytics & conversion

6 Usability Tips to Maximize B2B Website Conversion

B2B marketers invest a substantial amount of time, effort, and money driving visitors to websites. Making sure the site adheres to basic usability principles is critical to maximizing online marketing results and alleviating obstacles that prevent prospects from taking the desired actions. Below are six, easy to implement usability tips to ensure that visitors get […]

| Dec 31, 2008 at 3:32 pm ET

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