Preparing for local reach in a ‘post-rank’ world, Part 2: Create content for local research
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant answers."
Megan is the CoFounder of ZipSprout, a startup agency and tool service that helps brands find grassroots local marketing opportunities. Megan also works on product management for Citation Labs, ZipSprout's parent and founding company.
Columnist Megan Hannay takes a look at why big brands need to create in-depth local content to boost local reach, even in a world of "instant answers."
Megan Hannay | Apr 20, 2017 at 9:50 am ETHow might voice search impact local businesses? Columnist Megan Hannay shares her predictions and provides some advice on how SMBs can prepare for a future without rankings.
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