SMX Overtime: Advanced LinkedIn Ads strategies and tactics for B2B advertisers
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action.
Michelle Morgan is the Director of Client Services at Clix Marketing. She has honed her PPC skills over the past 8 years in both in-house and agency roles, managing accounts in many different industries and markets. Her passions are around audience targeting and cross-channel dynamics between search and social. She’s a regular industry speaker at events like Pubcon, SMX, HeroConf and others. In 2018, Michelle won “SEM Speaker of the Year” at the Search Engine Land Awards.
B2B media strategist Michelle Morgan shares tips for effective audience targeting and calls-to-action.
Michelle Morgan | Apr 14, 2020 at 2:20 pm ETSMX Advanced speakers Joe Martinez of Clix, Susan Wenograd of AimClear and Danielle Waller of Merkle offer helpful tips for anyone selling products across these three networks.
Michelle Morgan | Jul 17, 2019 at 12:34 pm ETDuring SMX West, Andrew Ramm and Sean Murphy outlined strategies to stay ahead of the competition.
Michelle Morgan | Feb 22, 2019 at 8:00 am ET