Bing Cashback: Don’t Leave Your Piggybank On The Table

As early as Fall 2008, Microsoft set off on a crusade to openly evangelize what would become “Bing Cashback” with strategic agency partners and retail advertisers alike. The consumer rewards program was built to incent online shoppers with the purpose of influencing search behavior to gain repeat visitors and generate loyalty. Microsoft’s goal would ultimately […]


Think You’re Ready For The Microsoft-Yahoo Search Alliance? Maybe Not

We’re only one month away from the first phase of the Microsoft—Yahoo search alliance. Are you ready? By now, there have been numerous opinions published on the upcoming alliance, but not much to set tactical expectations. Some experts such as Kevin Lee of and Bryan Weiner of 360i would claim that there won’t be […]

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