As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.
Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently.Mordy Oberstein | Jun 23, 2020 at 12:01 pm ET
Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall impact.Mordy Oberstein | Aug 21, 2019 at 1:56 pm ET
The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s why.Mordy Oberstein | Apr 19, 2019 at 8:00 am ET