Content
The problem with the ‘structured content’ mindset
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your...
Mordy Oberstein
Mordy is the liaison to the SEO community for Wix. When not being briefed on changes to the platform's SEO capabilities and advocating for the SEO community, Mordy can be found publishing a constant stream of in-depth SEO research and analysis. The former host of The In Search SEO Podcast (and current co-host of the Behind the SEOs Podcast), Mordy is a regular industry speaker and is one of the organizers behind #SEOchat on Twitter.
Did Google just hint at an authority profile?
A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core...
Is top of the funnel content under attack? How the SERP is set to change
Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released...
How COVID-19 may change the SERP forever
The new sticky side menu functionality at the left side of the page could solve some of the biggest problems Google faces going...
What’s happening with featured snippets?
Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger's Mordy Oberstein breaks down what's...
SEO
Are we right for fawning over core algorithm updates?
Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall...
Why featured snippets could be less of a win going forward
The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s...