The problem with the ‘structured content’ mindset
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.
Mordy is the Head of SEO Branding at Wix. Concurrently he also serves as a communications advisor for Semrush. Dedicated to SEO education, Mordy is one of the organizers of #SEOchat and a popular industry author and speaker.
As Google gets better at understanding content it will more important to focus on real readability metrics and not something fabricated by your favorite SEO tool.Mordy Oberstein | Nov 25, 2020 at 8:00 am ET
A recent blog post from Google points to defining a paradigm on the SERP with what we now know as a core update.Mordy Oberstein | Sep 21, 2020 at 10:45 am ET
Sites with more specific and specialized content will be rewarded in the SERPs thanks to an innocuous Google filter released recently.Mordy Oberstein | Jun 23, 2020 at 12:01 pm ET
The new sticky side menu functionality at the left side of the page could solve some of the biggest problems Google faces going forward.Mordy Oberstein | Apr 20, 2020 at 9:26 am ET
Questions remain if number one in the SERPs means a featured snippet or a typical organic result. Rank Ranger's Mordy Oberstein breaks down what's been happening recently.Mordy Oberstein | Jan 30, 2020 at 2:10 pm ET
Every update Google rolls out needs to be discussed on some level but the amount of attention should be relative to its overall impact.Mordy Oberstein | Aug 21, 2019 at 1:56 pm ET
The evolution of the SERP feature is going to steal traffic away from content creators, but it can still be a win. Here’s why.Mordy Oberstein | Apr 19, 2019 at 8:00 am ET