When I attended South by Southwest 2008, I had the pleasure of attending a panel where four somewhat lost panelists were (with difficulty) trying to come up with metrics to measure success from a social media marketing campaign. I was a little annoyed when they concluded that there were no metrics available right now, and […]
It’s hard to believe, but Digg‘s latest feature, the recommendation engine, is one that has been in the works for over two years. Before they developed images functionality, launched visualization tools, released Google, Netvibes, and Myspace widgets, developed Facebook functionality, rolled out dataportability enhancements, released updates to the comment system, updates to digg the candidates, […]
The landscape of corporate public relations is changing fast. First the press release died and we told you how to write a press release for the social media audience. Now the elevator pitch is dead and here’s how to adapt.
Mixx, a social media submission site, is a newcomer on the scene, so it understandably will take a while for it to catch up with older sites like Digg, Propeller, Reddit, and StumbleUpon. That said, this article looks at the current state of Mixx and the potential future of its small but devoted community. This […]
No feature that I can recall in recent memory has polarized the social news sphere more than the ability to mass-alert stories to other users for immediate votes. StumbleUpon has the “send to” feature, Propeller has “site-mail,” and Digg has “shouts.” As I’ve said before, the feature is a great one in principle but can […]
Traffic from socially driven news sites has been called many things. There are people that love it and call it a godsend (SEO 2.0), and there are others that hate it and think that it’s useless. Regardless of what you think, there is no doubting the fact that online marketing and content creation has been […]
How can you increase your chances of appealing to an average Digger, Stumbler, or other social media user, and actually get them to vote for your content? Consider this quote from John Maynard Keynes, British born economist responsible for Keynesian economics, who explains how markets work by making an analogy to a beauty contest: “It […]
Have you ever wondered what it really takes for a story submitted to Digg to get to the home page? Or why a certain story—even a really good, social media friendly story—never got to the home page? I’m frequently asked the question, “Hey, my story has [number] of Diggs but it still hasn’t been promoted […]
I get so many questions from people about Digg, Propeller, Reddit, Stumbleupon, and other social news sites every day that I decided to write this little “manual” as something to read before you jump in head first into any social site, and to keep by your side as you progress through the ranks. It should […]