Natalie Wuchenich

Natalie Wuchenich is Director, Research for the Local Search Association and the National Marketing Division (NMD).

Local

Local Businesses Need To Expand & Refine Advertising Approach

With consumers leveraging a broader array of online and offline media when searching for local business information — and increasingly relying on smartphones and tablets to conduct searches — local businesses need to expand and refine their advertising approach in order to remain competitive, according to new research released today by the Local Search Association. […]

Apple

Mobile Growth Highlights Importance Of Comprehensive Local Strategy

This week, the Local Search Association is releasing our “Local Mobile Search Study,” which overviews the evolving mobile environment in the U.S. and the growing role of smartphones, tablets and other connected devices in the local search experience. The 2013 study, which features 2012 data compiled from several comScore digital and mobile metrics databases, demonstrates a […]

Local

5 Considerations For Connecting With Local Searchers

These days, local business owners are regularly faced with the question of where to advertise to attract new customers. While there’s basic knowledge that consumer media habits are transitioning, many businesses often lack an in-depth understanding of exactly what has changed and how they should be adjusting their marketing strategies to match current trends. This […]

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