Nikki joined Microsoft Advertising in 2017 with more than 5 years of experience in online advertising and digital analytics. As a Senior Program Manager within the Advertiser Analytics & Insights team, she is focused on driving the analytics strategy for Microsoft Advertising. Prior to joining Microsoft, she worked at Digitas as part of the Strategy & Analytics team, focusing on cross-channel analytics, media effectiveness and strategic planning. Nikki has spoken about the importance of consumer data strategies and the future of the modern marketing ecosystem at several Microsoft and industry events. Nikki attended Boston College with degrees in Political Science and International Studies.