Robert J. Murray

SEO

Paid Search Ad Copy: Kicking It Up A Notch

Think about paid search. How would you describe it? Slow? No way. Cheap? Hardly. High Stakes? You bet. Paid search is a marketplace where every day, every hour—hell, every minute—counts. And costs. Cluttered and convoluted, it forces search marketers to grasp on to every advantage they can get. Not surprisingly, ad copy tops that list. […]

SEO

Blended Search: A Year Later

Believe it or not, it’s been nearly a year since Google launched Universal Search. Given that, how has your marketing changed over the last twelve months? If it hasn’t, it should. Let’s take a look at why. The development of universal search heralded in a new era in search engine marketing. Overnight, various types of […]

SEO

Designing And Owning Your “Search Shelf Space”

Ever walk into a store to purchase something, only to find it’s not there? You know what you want and you’re ready to buy, but you can’t find it. Bewildered, you paw through the shelves, searching high and low, but to no avail. Exasperated, you leave. Sound like fun? Hardly. When you walked into that […]

SEO

A Holiday Post Mortem For Online Retailers

If you can believe it, the holidays are almost over. Turkey Day is now long gone, and in less than 2 weeks, the big man in the red suit will be making his way back to the North Pole. Wondering where the time went? Better yet, wondering how you’ll fare this holiday season? Well, you’re […]

SEO

Getting To The Heart Of Things: Big Pharma Marketing Challenges

While I don’t recall asking for her opinion, I got it all the same. My wife—of course—thinks that my cholesterol problem is due to my diet. She says that I could eat in a more healthy way (whatever that means). However, I, on the other hand, like to think—as any self-respectable kid does—that this is […]

Content Marketing

Google’s Universal Search Spells Opportunity For B2B

News flash! The rules of the game have changed. Again. Unless you’ve been sleeping under a rock for the last couple of months, by now you’ve heard that Google recently rolled out a new interface called Universal Search. Not surprisingly, Google’s latest change has caused a lot of industry chatter, and understandably, many marketers are […]

Content Marketing

A New Place To Face-to-Face: B2B Social Networking

I recently saw a study by the market research firm, Keller Fay Group which was sponsored by experiential marketing agency Jack Morton Worldwide that concluded that word of mouth is the #1 influence on business purchase decisions and is best leveraged through face-to-face marketing efforts. The study’s conclusion was based on the fact that 50% […]

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