Why SEOs should care about brand
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.
Robin Lord is a consultant at Distilled/Brainlabs. He works with clients from Toronto to Singapore, on everything from technical site health to brand strategy. You can find his blogging and interactive learning games at therobinlord.com (the domain was a pricing decision - he's not quite as arrogant as it sounds).
Brand is already affecting the performance we are held accountable for, so we can use the data we have as SEOs to benefit the whole company.
Robin Lord | Jul 31, 2020 at 9:00 am ET