Sign up for our daily recaps of the ever-changing search marketing landscape.
Infographic: The Top Three US Search Engines
How big is Google compared to competitors Bing and Yahoo — and can they catch it? One metric is the number of searches each search engine handles in a given month.
Search Engine Journal created a nice infographic charting these figures over the past few years. It highlights Bing’s climb, mostly at Yahoo’s expense:
Want the infographic for yourself? You’ll find it here: Comparison Of The Top Three Search Engines: Bing+Yahoo > Google?
Remember, it’s possible for a search engine to see its share of searches drop while the actual number of searches — the search volume — rises. Also, month-to-month changes are often mean little. You want to see a trend emerge over time.
That’s why the big “Bing may just come out on top” quote on the chart — from this Mashable article last April — should be ignored. Mashable assumed continued Bing growth and Google losses for one particular month, projecting that Bing would overtake Google in January 2012. That’s nowhere near happening.
These articles from us goes into depth about search volume issues, and the need to consider trends with care.
- When Losers Are Winners: How Google Can “Lose” Search Share & Yet Still Stomp Yahoo
- Bing & Yahoo Search Share Up, But Google Has Little To Fear
Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.