Sponsored Content: [24]7.ai

[24]7 is redefining the way companies interact with consumers. We help you attract and retain customers, and make it possible to create a personalized, predictive, and effortless customer experience. For more information visit: www.247.ai/

Analytics & Conversion

Marketing in a distracted, digital world

In today’s world, digital media is so pervasive that it’s no longer considered unique; it’s a way of life. Virtually everyone has a smartphone, and most individuals and households have multiple smart devices, including tablets, phones and computers. This prevalence, coupled with the rise of Big Data, digital marketing tools and social media, has given […]

PPC

‘Tis the season to optimize search bidding

  If you manage paid search marketing and your business is retail, the weeks between Thanksgiving and Christmas probably don’t give you much time for sober reflection. Retail is intensely seasonal, and that is as true online as it is in stores. Search engine marketers generally understand the pattern, but they vary widely in how […]

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