The analysis revealed adding sitelinks to ads and replacing trademark terms can help but optimization scores of ad copy might not. In the end, a human-led strategy is still critical for success.
Here are some results of Prime Day’s impact in the Google search channel, what they mean for the coming weeks and other major trends on the back-to-school season and beyond.Steve Costanza | Jul 24, 2019 at 1:50 pm ET
Here’s how retailers should map their audience strategy for new-versus-returning customers to search.Steve Costanza | Apr 19, 2019 at 11:56 am ET
Keep Amazon’s impression share in perspective because it shouldn’t directly drive strategy, but rather provide context around the advertiser competition in your market.Steve Costanza | Mar 8, 2019 at 2:24 pm ET
Recent updates have made Showcase ads appear for more specific queries while the addition of video is giving retailers a new, visual way to promote their brand.Steve Costanza | Nov 23, 2018 at 7:30 am ET