Contributor

Tim Mayer

About Tim Mayer

Tim Mayer is President of Heddle Marketing, working with companies, such as the Pittsburgh Steelers, on e-commerce site builds and multi-channel marketing plans and campaigns. He has served in executive positions at Yahoo, ShopAtHome, Trueffect, Trada as well as search pioneers Inktomi, Fast Search & Transfer and Overture.

Tim Mayer's latest articles

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Brand queries: the AdWords performance illusion

If your AdWords optimization efforts are focused toward terms and ads you credit with last-click conversions, you're not alone. But columnist Tim Mayer contends you're being shortsighted.

Tim Mayer | May 27, 2016 at 11:45 am ET