According to the The Legend of John Henry, “Steel-drivin’ men like John Henry used large hammers and stakes to pound holes into the rock, which were then filled with explosives that would blast a cavity deeper and deeper into the mountain. In the folk ballads, the central event took place under such conditions. Eager to […]
Ok, so I’m really passionate about looking for ways to improve conversion rates – I admit it. I’m kind of a conversion junkie. But sometimes I make the mistake of getting so focused on conversions that I can lose site of the bigger picture. I end up only staring at the trees right in front […]
For the past couple of months, I’ve been writing about ways to improve the conversion rates of your search traffic. Borrowing shamelessly once again from my friends at MarketingExperiments.com, I finish up this conversion series focusing today on anxiety (not yours, your visitor’s), and some things we can do as search marketers to help relieve […]
This month, I continue my series on improving conversion rates using the Conversion Sequence. The Conversion Sequence is the heuristic that was created and is being taught by the good folks at MarketingExperiments.com. Improving your conversion rates will obviously help squeeze more value from all of your diligent search engine marketing efforts. So let’s jump […]
In last month’s article, I wrote at a high level about the heuristic introduced by Dr. Flint McLaughlin and the folks at MarketingExperiements.com that helps us B2B marketers systematically and purposefully improve the conversion rates of our landing pages and websites. For quick review here is the conversion “formula”:
Last month I had the good fortune of becoming ‘certified’ in Landing Page Optimization through MarketingExperiments out of Jacksonville Beach Florida. Several times a year, their team brings a hundred or so marketers through the 2-day workshop. The material is similar to that of their free Wednesday web clinics but in a much more intense, […]
One of the best pieces of advice I ever got from a seasoned Google AdWords mentor was to "not try and serve two masters within a single campaign." If your campaigns are like most, they have a fixed budget and are ROI driven. In this situation, we are constantly trying to ratchet down the cost […]