How to use Amazon advertising’s dynamic bidding feature
Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC strategy.
Trevor George is founder and CEO of Blue Wheel Media, a digital marketing agency. He is also the President of Trevco, a leading licensing company. Trevor is one of the largest 3rd Party sellers on Amazon in the U.S., catapulting Trevco into an 8 figure business on Amazon in less than 2 years. Trevor puts a heavy focus on the Amazon Advertising division at Blue Wheel Media, which has helped major global brands achieve massive scale through an advanced strategy called “search term isolation” coupled with technology. Over the past decade, Trevor has helped drive numerous digital marketing initiatives which resulted in American Business Awards wins for Blue Wheel: 3X Marketing Campaign of the Year in 2018, Company of the Year in 2017, and Most Honored Interactive Agency, their Grand Stevie, in 2017.
Dynamic bidding gives more control of how and where you place your advertisements, enabling you to be more granular with your PPC strategy.Trevor George | Aug 13, 2019 at 9:04 am ET
Negative keywords play a key role in keeping your ACoS low with Amazon’s advertising platforms. Isolating search terms and optimizing your bids also help. Here's how.Trevor George | Feb 27, 2019 at 1:49 pm ET
There are three dashboards on Amazon and each one tracks attribution differently. Here's what you need to know about Seller Central, Advertising Console and Amazon DSP.Trevor George | Jan 28, 2019 at 8:18 am ET