Contributor

Vic Drabicky

About Vic Drabicky

Vic Drabicky is a New York-based digital marketing and strategy consultant specializing in retail. He has worked with Nike, Neiman Marcus, Staples, Michael Kors and many others to develop fully integrated digital marketing strategies.Follow him @VicDrabicky on Twitter.

Vic Drabicky's latest articles

Ecommerce

Champagne Or Boone’s Farm? 3 Things That Will Determine Your Holiday Search Success

I can remember the very first time a client gave me incremental money for the holiday season. It was a whopping $10,000 to spend over two months. I was flying high – we all were. Our entire agency, all five of us, stopped working and had a glass of champagne together to celebrate. This was […]

Vic Drabicky | Nov 17, 2011 at 2:29 pm ET

Ecommerce

Has Paid Search Become The New NYC Mailbox?

If you have ever lived in New York City, you know possibly the worst thing about the city is finding an apartment. It is miserable plain and simple. You sort through thousands of Craigslist postings, a few New York Times postings, and answer every ad posted on every mailbox in the city only to realize […]

Vic Drabicky | Jul 28, 2011 at 9:36 am ET