How social networks usurp Google’s local search dominance
Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google.
Wesley Young is the Local Search Association’s Vice President of Public Affairs. He blogs about the industry on the Local Search Insider blog.
Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant share of local search away from Google.
Wesley Young | Jun 18, 2018 at 3:32 pm ETGoogle has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares tips on how to keep your local business visible in the search results.
Wesley Young | May 21, 2018 at 10:27 am ETAs a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says contributor Wesley Young.
Wesley Young | Mar 26, 2018 at 12:15 pm ETWith more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an offline store.
Wesley Young | Feb 26, 2018 at 11:21 am ETLoyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer loyalty.
Wesley Young | Jan 29, 2018 at 2:08 pm ETColumnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that can have on the local search industry.
Wesley Young | Jan 3, 2018 at 10:30 am ETFrom location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in 2017.
Wesley Young | Dec 4, 2017 at 10:40 am ETAs organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on ranking factors and provides 7 practical takeaways to boost search rank.
Wesley Young | Nov 6, 2017 at 11:54 am ETDon't turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices could help smaller players better compete with the big guys.
Wesley Young | Oct 9, 2017 at 12:25 pm ETColumnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost conversion of your marketing campaigns.
Wesley Young | Aug 14, 2017 at 10:39 am ETBefore you start exploring voice search, make sure you've optimized your site images as fully as possible, suggests columnist Wesley Young. Find out why and how to take advantage of this often-neglected type of search.
Wesley Young | Jul 17, 2017 at 11:54 am ETColumnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant to compete with Google in the area of local search.
Wesley Young | Jun 19, 2017 at 1:21 pm ETMore and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist Wesley Young explains why this isn't the good idea that it may seem to be.
Wesley Young | May 22, 2017 at 11:15 am ETMany national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young's observations may help these brands improve their visibility.
Wesley Young | Apr 24, 2017 at 1:52 pm ETWesley Young shares expert insights about location marketing and local search from the Local Search Association's 2017 Annual Conference.
Wesley Young | Mar 27, 2017 at 10:18 am ETColumnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the others in Google Map search results.
Wesley Young | Feb 27, 2017 at 11:53 am ETLSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist Wesley Young elaborates.
Wesley Young | Jan 30, 2017 at 11:55 am ETFake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that false information is being used and how local businesses and marketers can protect against it.
Wesley Young | Jan 3, 2017 at 10:15 am ETColumnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in planning for the year ahead.
Wesley Young | Dec 5, 2016 at 11:50 am ETUp to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and threats arising from digital media and opportunities to make co-op work for you.
Wesley Young | Nov 7, 2016 at 11:29 am ET