How social networks usurp Google’s local search dominance
Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant...
Wesley Young is the Local Search Association’s Vice President of Public Affairs. He blogs about the industry on the Local Search Insider blog.
Google may dominate most results, but not local search. Contributor Wesley Young looks at how Facebook and other social networks take a significant...
Google has made some significant changes in the area of local search. Contributor Wesley Young gives an overview of the important changes and shares...
As a business owner, are you tempted to slip in a few positive reviews since you think everyone is doing it? Resist, says contributor Wesley Young. ...
With more and more people window shopping on a small screen, contributor Wesley Young shares six ways to use online tactics to drive customers to an...
Loyal customers are both your cheerleaders and bodyguards. Contributor Wesley Young shares six ways to boost local search results using customer...
Columnist Wesley Young covers a growing storm of events that are likely to culminate in substantial regulatory change and analyzes the impact that...
From location data to SEO, columnist Wesley Young of the Local Search Association provides his top 10 list of local search lessons learned in...
As organic search becomes ever more targeted, SEO is evolving in ways that require more customization. Wesley Young explores a recent study on...
Don't turn your attention away from the Internet of Things just yet. Contributor Wesley Young contends that the data provided by connected devices...
Columnist Wesley Young looks at how far consumers are willing to travel to shop at local stores and how to use your store’s location to boost...
Before you start exploring voice search, make sure you've optimized your site images as fully as possible, suggests columnist Wesley Young. Find out...
Columnist Wesley Young looks at recent improvements Facebook has made -- and functionality being tested -- that may position the social media giant...
More and more small local businesses are using social media profile pages, rather than websites, as the main face of their operation. Columnist...
Many national franchise stores are failing to appear in Google Maps search results. Columnist Wesley Young's observations may help these brands...
Wesley Young shares expert insights about location marketing and local search from the Local Search Association's 2017 Annual...
Columnist Wesley Young compares the online presence of several new businesses to find out what makes one stand out and consistently outperform the...
LSA survey reveals important standards SMBs want from a provider that will help marketers stand out from the competition and reduce churn. Columnist...
Fake content and information will be a growing problem in 2017. Columnist Wesley Young takes a look at this trending issue and discusses ways that...
Columnist Wesley Young of the Local Search Association looks back at 2016 to find the top 10 insights that local search marketers should remember in...
Up to $35 billion of co-op funds go unused every year. Wesley Young of the LSA takes a look at trends in the use of co-op funds, challenges and...