Contributor

William Kammer

VP of SEO

Company

About William Kammer

William currently oversees SEO, Content, Outreach, and Development teams for hundreds of SMB clients. This involves high-level analysis of industries, scalable internal product development, strategy improvement, AI initiatives, automation, education, and much more. He collaborates globally with other branches to ensure the best possible service, performance, and technology for his agency's clients. Before his time at NP Digital, William's experience over the last two decades ranged from small local businesses to large global enterprises.

William Kammer's latest articles

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SEO

An AI-assisted content process that outperforms human-only copy

Six months of testing revealed a repeatable way to scale quality content faster – without sacrificing voice, clarity, or results.

William Kammer | Jul 21, 2025 at 10:00 am ET

SEO

SMB websites see rising traffic from ChatGPT and other AI engines

ChatGPT leads AI referral traffic across industries, but Perplexity and Gemini are gaining traction in ecommerce and health.

William Kammer | Mar 13, 2025 at 10:00 am ET