Is “SEO” the right term anymore?
Columnist Winston Burton discusses how search engine optimization (SEO) has evolved over time and wonders whether the job title is truly representative of the work we now do.
Winston Burton joined Acronym in 2014 with over ten years in search marketing. Prior to joining Acronym, Winston was the VP of SEO at Havas Media, one of the world’s top ten global ad agencies. He started the SEO practice for Havas and built the practice to include clients such as Choice Hotels, Fidelity, Exxon, Volvo and Marc Jacobs. Winston spearheaded SEO strategy including content marketing, mobile, link building, and all technical areas of SEO. Winston’s career also included the SEO Manager role at Rosetta and time at Zeta Interactive.
Do keyword rankings even matter anymore?
Is it useful for SEOs to track keyword rankings anymore? Columnist Winston Burton weighs in.
Is your SEO data steering you wrong?
Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.
How to effectively prioritize and amplify SEO content
We all know that high-quality content is crucial for SEO, and columnist Winston Burton discusses how to prioritize content creation and promotion efforts.
The evolution of SEO
Columnist Winston Burton reflects on how search engine optimization (SEO) has changed over the years. Where might things go from here?
The real impact of Google’s new paid search ad layout on organic search
We've heard a lot about how Google's changes to its paid ad display might impact advertisers, but what about those focused on organic search? Columnist Winston Burton discusses the impact on SEOs.
The Marriage Between Conversion Optimization & SEO
Traffic is great, but it's not the end goal. Columnist Winston Burton discusses how to use SEO tactics to help with conversion optimization.
Link Wars: The Force Awakens
Link building looked different a long time ago (in a galaxy far, far away). Columnist Winston Burton explains how things have changed and what works today.
How To Ensure Your SEO Recommendations Get Implemented
Uncooperative clients and vendors got you down? Columnist Winston Burton gives his advice on how to overcome organizational hurdles to SEO success.
Don’t Blame The Google Algorithm For Search Traffic Declines
Wondering why your site is experiencing a drop in performance? Columnist Winston Burton explores what to check before assuming it's the result of an algorithm update.