Winston Burton

Winston Burton

Winston Burton joined Acronym in 2014 with over ten years in search marketing. Prior to joining Acronym, Winston was the VP of SEO at Havas Media, one of the world’s top ten global ad agencies. He started the SEO practice for Havas and built the practice to include clients such as Choice Hotels, Fidelity, Exxon, Volvo and Marc Jacobs. Winston spearheaded SEO strategy including content marketing, mobile, link building, and all technical areas of SEO. Winston’s career also included the SEO Manager role at Rosetta and time at Zeta Interactive.

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Is your SEO data steering you wrong?

Accurate data is essential to measuring the success of your current SEO initiatives and informing the actions needed for future ones. Columnist Winston Burton discusses what to check to ensure accurate data collection and reporting.