Bill Slawski’s SEO by the Sea website to live on

Bill Slawski recently passed away but his hosting company will continue to ensure his website lives on.

Bill Slawski recently passed away but his hosting company will continue to ensure his website lives on after the site went offline when the hosting payments were not being processed anymore.

SEO by the Sea. Bill Slawski has published thousands of articles on his SEO by the Sea website, some dating back as far as 2005. The site is known as the most authoritative resource on patents on how search engines work in the space. In fact, he has written countless articles breaking down complex search patents for search marketers and SEOs to understand. The site is referenced by other SEO resources for many many years and will continue to be referenced in the future.

For many in our industry, Slawski was probably best-known for researching, analyzing, interpreting and writing about Google and search-related patents and algorithms at SEO by the Sea. He started the SEO by the Sea blog in June 2005. On SEO by the Sea, Slawski covered it all – from the classics (PageRank, TrustRank, information retrieval) to today (machine learning, the Knowledge Graph, entities).

SEO by the Sea went offline. Earlier this month, his website went offline due to payment not being processed. Of course, with Bill’s passing, he was not able to make payment and the site automatically went offline. After the site went offline, the hosting company heard from the SEO community and that hosting company decided to reactive the site.

SiteGround, the hosting company, wrote on Twitter “We agree that the blog holds significant value for the SEO community, which is why we have reactivated the service. The site should be accessible shortly.”

About Bill Slawski. Slawski did SEO before Google existed. Heck, he did SEO before SEO was even called SEO. He started when all of this online stuff was simply known as internet marketing and web promotion, in 1996. He provided consulting services to help make websites easier to find online, help make them easier to use, and increase conversions and revenue for clients. Throughout his career, Slawski worked on all types of sites – nonprofits, Fortune 500, educational institutions, e-commerce, professional services, consumer goods, B2B and more. Prior to his search marketing career, Slawski earned a Juris Doctor degree and was a legal and technical administrator at the highest level court in Delaware for 14 years. Slawski lived in Carlsbad, California.

Why we care. This treasure trove of information about how search engines and SEO work will remain live, despite Bill’s passing. It is wonderful to report that Bill and his knowledge will continue to live on through his website, SEO by the Sea.


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About the Author

Barry Schwartz

Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.