Bing Ads Releases New API, Version 9
Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately. The API will include the following additions to functionality: Bulk upload and download methods for campaign management which utilize comma separated values (CSV) and tab separated values (TSV) as the data interchange formats. These data formats are identical to the formats that will be […]
Ginny Marvin on September 16, 2013 at 2:59 pm | Reading time: 1 minute
Microsoft rolled out version 9 of the Bing Ads API for developers to start using immediately.
The API will include the following additions to functionality:
- Bulk upload and download methods for campaign management which utilize comma separated values (CSV) and tab separated values (TSV) as the data interchange formats. These data formats are identical to the formats that will be used for importing and exporting of campaigns by the next version of the Bing Ads Editor.
- Support for new features related to compatibility with AdWords enhanced campaigns.
- Streamlining of campaign management methods to reduce number of calls needed to manage keywords, ad groups, targets and campaigns.
- The Ad Intelligence service consolidates the behavior of multiple existing methods to simplify usage.
- Addition of GetBudgetLandscape method to the Optimizer service.
- Ability to get reports for individual ad groups in ad extension reports and individual campaigns in budget reports. Also the removal of features deprecated in version 8 of the API.
- Removal of methods related to management of campaign analytics, the campaign management REST API and the notifications service due to low usage.
- Support for authenticating users who have linked their Bing Ads accounts with a Microsoft account using OAuth 2.0.
Version 8 will be sunsetted June 1, 2014.
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Ginny Marvin was Third Door Media’s former Editor-in-Chief (October 2018 to December 2020), running the day-to-day editorial operations across all publications and overseeing paid media coverage. Ginny Marvin wrote about paid digital advertising and analytics news and trends for Search Engine Land, MarTech and MarTech Today. With more than 15 years of marketing experience, Ginny has held both in-house and agency management positions. She can be found on Twitter as @ginnymarvin.