Bing: Don’t Be Held Hostage Over The Perfect Domain Name

Duane Forrester, Bing’s Senior Product Manager, posted on the Bing Webmaster Blog that you should not be too crazed over picking an expensive domain name for your new web site.

He said, even when you buy old domain names that are pricy, those domain names may have some bad history. Domain names with bad history can actually be a negative and thus less valuable than brand new domain names never used. He recommends you check the Way Back Machine when investigating what content was on the domain prior to buying it.

He also recommends that you don’t spend your whole budget on your domain name for your new website. Duane said, “It’s worth thinking about, and making a thoughtful purchase when you can, but that needs to be balanced against the bigger picture of your business.”

Duane adds, “the point here is that with a bit of creativity, you could find the perfect domain very cheaply.”