Bing Just Made Finding Recipes Easier With Its New Recipe Badge

Then tiny chefs hat in the bottom left corner of images marks which food photos are attached to recipes posted online.

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Bing is making it that much easier for users to find recipes via its image search by adding a Recipe Badge to food images.

The new badge looks like a tiny chef’s hat and is listed in the bottom left corner of food images that are attached to recipes. The number inside the badge indicates how many websites offer the recipe.

When you click on the badge, Bing will display a carousel of the websites with the recipe.

Bing Recipe Shopping

Bing says its Recipe Badge will be rolling out over the coming weeks across devices and offers a list of resources to help website owners optimize sites for “place to buy” and “recipe” image searches.


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Amy Gesenhues
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Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.

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