Bing Launches Awards Site In Time For Golden Globes, Grammy’s & The Oscars

By Amy Gesenhues

Published: January 6, 2014 at 4:49 pm

Bing has launched a new awards site in anticipation of upcoming award shows, including the Golden Globes, Grammy’s and Oscars.

According to the announcement, the site will serve as an online resource for “all things awards” with background information on nominees, tips for award-themed parties, and winner predictions based on Bing search statistics.

To start, Bing has dedicated the site to this Sunday’s Golden Globes scheduled to air at 8:00 p.m. EST on NBC:

Based on Bing search data, look for big things from Bradley Cooper on Sunday at the Golden Globes. Following Cooper’s nomination for Golden Globe’s Best Supporting Actor in American Hustle, searches for the actor were dramatically higher than the other nominees in his category, capturing 90 percent of all searches among Best Supporting Actor nominees in December.

It will be interesting to see how well search numbers predict this year’s award winners.

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About the author

Amy Gesenhues

Amy Gesenhues was a senior editor for Third Door Media, covering the latest news and updates for Search Engine Land, MarTech and MarTech Today. From 2009 to 2012, she was an award-winning syndicated columnist for a number of daily newspapers from New York to Texas. With more than ten years of marketing management experience, she has contributed to a variety of traditional and online publications, including MarketingProfs, SoftwareCEO, and Sales and Marketing Management Magazine. Read more of Amy's articles.