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Dilbert Cartoon Says “No” To Black Hat SEO

Barry Schwartz on June 23, 2011 at 9:35 am

This morning’s Dilbert comic is on the topic of black hat SEO. Dilbert wisely decides to avoid those tactics:

The comic reads:

“I want you to use “black hat” methods to raise our website’s ranking on search engines.”

“What do you like best about that ideas – the fact that it’s unethical or the near certainty of getting caught?”

“That’s sort of a loserish thing to say.”

“Talking doesn’t work for people like me.”

Scott Adams: No Stranger To Google

It’s probably best that Dilbert decided to stay with acceptable practices. After all, creator Scott Adams depended on Google for good advice a few years ago to help treat his speech disorder. Our past article, Dilbert’s Scott Adams: Will Google Replace Your Doctor?, has more about that.

Plus, in 2002, one of Google’s most famous special logos — or “Doodles” — was a Dilbert one created by Adams that ran across multiple days.

It also later was placed on coffee cups. Here are some pictures of that from a cup that Search Engine Land editor in chief Danny Sullivan has:

Getting that strip drawn turned out to be quite the saga, one that former Googler Doug Edwards covers here. Edwards is also author of the new book with insider accounts of the life and times at Google, “I’m Feeling Lucky.”

About The Author

Barry Schwartz

Barry Schwartz is Search Engine Land's News Editor and owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on SEM topics.