ChatGPT leads on generative AI traffic share, but Google is rising
Watch the throne. Google and DeepSeek have gained ground and ChatGPT’s share of generative AI traffic started to slip, new data shows.
ChatGPT continues to dominate in the generative AI traffic share. However, its grip appears to be slipping to competitors like Google and DeepSeek.
By the numbers. According to new SimilarWeb data:
- ChatGPT usage remains massive, but its lead is slowly eroding. After dropping from 87.5% to 77.6% three months ago, it has since stabilized its traffic share around 79%.
- Google is making steady gains. Its traffic share grew from 5.4% to 8.0% in the last six months.
- DeepSeek had a breakout quarter, surging to 8.1% three months ago. However, its traffic share has declined slightly since and now is at 5.3%.
- Grok (from X) made a small splash but hasn’t gained momentum. After peaking at 2.7% three months ago, it’s now down to 2.1%.
- Perplexity and Claude have seen only marginal movement, each holding around 1–2%.
Why we care. Interest in generative AI remains strong and steady. ChatGPT continues to dominate in the generative AI space – but the race isn’t over. Google is growing its share and the emergence of DeepSeek shows that users are open to alternatives.
The big picture. While these platforms compete for AI dominance, daily visits to generative AI platforms continued to climb as a whole:
- June 6: 252,300
- May 23: 252,100
- April 25: 245,500
- March 28: 212,900
The data. Global AI Tracker (PDF)
Search Engine Land is owned by Semrush. We remain committed to providing high-quality coverage of marketing topics. Unless otherwise noted, this page’s content was written by either an employee or a paid contractor of Semrush Inc.
About the Author
