• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Resources
    • More
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • Live
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land
  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Resources
  • More
  • Newsletters
  • Home
Consumer

Doctors Warn Against Relying Too Much On Google

Chances are good that you’ve searched for health-related information via Google, Yahoo, Bing, or some of the other health-specific portals. Both Google and Bing continue to expand the amount — and quality — of content they show in response to our health searches. But, based on a recent study, the medical industry says we should […]

Matt McGee on July 5, 2010 at 1:37 pm
  • More

Chances are good that you’ve searched for health-related information via Google, Yahoo, Bing, or some of the other health-specific portals. Both Google and Bing continue to expand the amount — and quality — of content they show in response to our health searches. But, based on a recent study, the medical industry says we should be cautious when relying on the Internet for health-related information.

The study, published in the July 2010 issue of the Journal of Bone and Joint Surgery, examined the top ten search results on Google and Yahoo for ten common sports medicine diagnoses — phrases like “Anterior cruciate ligament (ACL) tear,” “Rotator cuff tear,” and “Tennis elbow” — and analyzed the type of pages/sites that ranked highly and the accuracy/completeness of the information.

In terms of content, Dr. Karunakar says, nonprofit sites scored the highest, then academic sites (including medical journal sites), and then certain non-sales-oriented commercial sites (such as WebMD and eMedicine). The least accurate information sources were newspaper articles and personal web sites. Commercial sites with a financial interest in the diagnosis, such as those sponsored by companies selling a drug or treatment device, were very common but frequently incomplete.

“About 20 percent of the sites that turned up in the top ten results were sponsored sites,” Dr. Karunakar says. “These site owners are motivated to promote their product, so the information found there may be biased. We also found that these sites rarely mentioned the risks or complications associated with treatment as they are trying to represent their product in the best possible light.”

The study warns consumers and health professionals about relying on commercial health sites, except for the “most reputable sites” like WebMD and eMedicine.

The debate over accuracy and trustworthiness of health information found via search isn’t new. Microsoft has written about “cyberchondria” — how online health information sometimes makes us feel worse. Dilbert creator Scott Adams took a different stance in late 2008, writing about how Google helped him find treatment for a speech defect. There’s little doubt the debate will continue.



About The Author

Matt McGee
Matt McGee joined Third Door Media as a writer/reporter/editor in September 2008. He served as Editor-In-Chief from January 2013 until his departure in July 2017. He can be found on Twitter at @MattMcGee.

Related Topics

BingChannel: ConsumerGoogle: HealthSearch & Society: GeneralSearch Engines: Health & Medical Search EnginesYahoo: Search

We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Get the daily newsletter search marketers rely on.
See terms.

ATTEND OUR EVENTS

Lorem ipsum doler this is promo text about SMX events.

February 23, 2021: SMX Report

April 13, 2021: SMX Create

May 18-19, 2021: SMX London

June 8-9, 2021: SMX Paris

June 15-16, 2021: SMX Advanced

August 17, 2021: SMX Convert

November 9-10, 2021: SMX Next

October 2021: SMX Advanced Europe

December 17, 2021: SMX Code

Available On-Demand: SMX

×


Learn More About Our SMX Events

Discover actionable tactics that can help you overcome crucial marketing challenges. Our next conference will be held:

MarTech 2021: March 16-17

MarTech 2021: Sept. 14-15

MarTech 2020: Watch On-Demand

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The State of Local Marketing Report 2020-2021
  • Quality CRM Data: The Key to Delivering Great Customer Experiences
  • How the Microsoft Search Network Can Maximize Your Search Campaigns
  • The Marketer’s Playbook for Customer Acquisition
  • How To Optimize SEO With UGC
See More Whitepapers

Webinars

  • How to Avoid the Digital Transformation Trap
  • How to Build a Marketing System of Record
  • Meet BIMI: The brand-boosting email security marketers must have for 2021
See More Webinars

Research Reports

  • Local Marketing Solutions for Multi-Location Businesses
  • Enterprise Digital Asset Management Platforms
  • Identity Resolution Platforms
  • Customer Data Platforms
  • B2B Marketing Automation Platforms
  • Call Analytics Platforms
See More Research

h
Receive daily search news and analysis.
Search Engine Land
Download the Search Engine Land App on iTunes Download the Search Engine Land App on Google Play

Channels

  • SEO
  • SEM
  • Local
  • Retail
  • Google
  • Bing
  • Social

Our Events

  • SMX
  • MarTech

Resources

  • White Papers
  • Research
  • Webinars
  • Search Marketing Expo
  • MarTech Conference

About

  • About Us
  • Contact
  • Privacy
  • Marketing Opportunities
  • Staff
  • Connect With Us

Follow Us

  • Facebook
  • Twitter
  • LinkedIn
  • Newsletters
  • Instagram
  • RSS
  • Youtube
  • iOS App
  • Google Play

© 2021 Third Door Media, Inc. All rights reserved.

Your privacy means the world to us. We share your personal information only when you give us explicit permission to do so, and confirm we have your permission each time. Learn more by viewing our privacy policy.Ok