How negative information spreads from Wikipedia into AI search
Negative or outdated Wikipedia content can persist for years, then gain renewed visibility when AI systems surface it in generated answers.
Topic: Information literacy
GEO myths: This article may contain lies
Why AI search advice spreads without proof, how to evaluate GEO claims, and which recommendations actually stand up to scrutiny.
Google AI Overviews cite YouTube most often for health topics: Study
Google’s AI health summaries rely on sources that lack rigorous medical review or evidence, a new analysis finds.
Most SEO research doesn’t lie – but doesn’t tell the truth either
Much SEO research looks scientific yet misleads in subtle ways. Spot weak studies, avoid bad data, and make better, evidence-based decisions.
How AI is reshaping SEO: Challenges, opportunities, and brand strategies for 2025
Search isn’t a platform. It’s a behavior – and it’s fracturing across AI, social, and SERPs. Is your strategy ready?
Google AI Overviews under fire for giving dangerous and wrong answers
Your Money, Your Life seems to not apply to AI Overviews. Google advises users to run with scissors, cook with glue and eat rocks.
9 ways to stay on top of the latest SEO trends
Enhance your SEO expertise with these reliable methods for staying updated on industry news and best practices.
Google rolls out about this image and more SGE links
Google said the links in SGE AI answers are from high-quality sites.
Top 5 ways to stay up to date on paid search trends
Stay on top of crucial updates in paid search. Discover five effective ways to stay informed about the latest trends and changes.
Google Search Generative Experience adds About this result feature
Google will soon add the About this result feature for individual links that are included in SGE responses.
Google launches Perspectives, About this author and more ways to verify information
Google's new features should give searchers more reason to trust your site, your authors and the content on your pages.
Google launches new highly cited label in search and improved about results for rapidly evolving topics
This is to help searchers better understand if they should trust the search results displayed by Google.
Bing’s ‘Russian invasion of Ukraine’ results show Opinions section and timelines
The Opinions section contextualizes news-related listings for users, which may help reduce misinformation.
Google Search notice warns searchers when results are new and possibly unreliable
The warning indicates when Google knows when its search results may not show the best quality.
Google Search launches about this result feature
Google launches a feature to help searchers learn more about the search result listing before they click on it.
Google now uses BERT to match stories with fact checks
Google has made numerous changes to auto-complete, News, fact-checking, knowledge panels, breaking news detection and more.
Content accuracy is not a ranking factor
Google’s Danny Sullivan explained that its systems rely on topic relevance and authority to rank content.
YouTube aims to show more authoritative search results around news topics
Google to provide more sources and context on breaking news-related searches in YouTube.
Google tries to bring more transparency to news content with help from The Trust Project
Google will display indicators to help distinguish between quality journalism and false information in search and elsewhere.
Google expands fact-checking effort to all searches worldwide
Is an online claim true or not? Google hopes special callouts for fact-checking articles will help searchers get the right answers or better make their own decisions.
A deep look at Google’s biggest-ever search quality crisis
Under fire for months, can Google reverse the drip-drip-drip of criticism as incorrect, absurd or even dangerous results surface to the top?
Google launches new effort to flag upsetting or offensive content in search
Using data from human "quality raters," Google hopes to teach its algorithms how to better spot offensive and often factually incorrect information.
Decoding GoogleSpeak
There's often a lot of confusion surrounding quotes made by Google representatives, but there doesn't have to be. Columnist Jenny Halasz discusses how to effectively analyze and interpret such statements.
When Google Gets It Wrong: Direct Answers With Debatable, Incorrect & Weird Content
As Google adds more direct answers, top results with questionable - and sometimes completely inappropriate content - continues to grow.
What Happened To Dinosaurs? Google’s Direct Answer Gives Non-Scientific Theory From Religious Site
Google search query on the demise of the dinosaurs returns an answer based on creationism.
Search Engines More Trusted Than Social Media For News & Information [Study]
When it comes to getting general news and information, consumers worldwide put as much trust in search engines as they do in traditional media — and more in both than they do in social media. But, the numbers don’t portray any single source as highly trusted, which suggests that consumers are at least trying to […]
Are Search Engines Driving Libraries To Extinction? Not Quite Yet
With today’s instant anywhere-anytime access to Google, Bing and Wolfram Alpha, where searching for information takes a few scant heartbeats via an internet-connected device, some people regard physical libraries as a quaint relics of a forgotten age. But new research from Pew Research Center’s Internet & American Life Project suggests just the opposite: that in […]
94 Percent Of Teachers Say Students Equate “Research” With Using Google
It’s almost unanimous: 94 percent of U.S. teachers say their students equate “research” with using Google or other search engines — more so than Wikipedia and other online encyclopedias. But teachers are less sure that their students are effective searchers, and they’re more skeptical than most adults about the accuracy and trustworthiness of information that’s […]
Google Provides “Reading Level” Filter & Statistics
Google has added a new advanced search filter named “reading level” to the advanced search page. I reported this at the Search Engine Roundtable after spotting a thread at the Google Web Search Help forum where a Google Web Search product manager somewhat announced this feature. The feature lets you filter or annotate the search […]
Doctors Warn Against Relying Too Much On Google
Chances are good that you’ve searched for health-related information via Google, Yahoo, Bing, or some of the other health-specific portals. Both Google and Bing continue to expand the amount — and quality — of content they show in response to our health searches. But, based on a recent study, the medical industry says we should […]
The Future Of The Internet: Search Looks Bright
The Pew Internet & American Life Project recently undertook a massive task (for the fourth time): predicting the future of the internet. They surveyed hundreds of technology experts, who not unsurprisingly, had varied opinions about what the future might hold. Of course, it’s highly unlikely that any of these perspectives is the exact future of […]
Hakia Relaunches Site With “Trusted Results”
Today at SMX East, natural language search engine Hakia has launched a new search experience that enables searchers to view categorized results, as well as view “Trusted” Results” from “Credible Sites”. The Trusted Results program is an initiative Hakia has developed with information professionals and librarians. As they note on their site: A popular Web […]
Professor Bans Google & Wikipedia In Class Room
Lecturer bans students from using Google and Wikipedia from The Argus reports that Professor Tara Brabazon from the University of Brighton has banned the use of Google and Wikipedia in her classroom. She said using Google and Wikipedia doesn’t encourage students to use their “own brains” enough. She added: I want students to sit down […]
Tips On Knowing Whom & What To Trust
I’m an avid reader of Aaron Wall at SEO Book, because he always has great insight. Questioning the Legitimacy and Authenticity of Internet Marketing Advice & Sources from Aaron out today is an especially good read that I’d recommend to anyone trying to understand what to trust, and what not, when it comes to products, […]