There was a fun search marketing-related Dilbert strip last week on the topic of doing and presenting your keyword research to your boss. The search marketer says: “I did A-B testing and found the search terms that bring the most people to our site.” He then adds “the most effective search terms are “wingless skunk”,” […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web. From Search Engine Land: 2014 SEO Playbook: Off-Page Factors Are you ready for 2014? Today’s column marks the third and final entry in my annual SEO Playbook. Part 1 primarily focused on what Hummingbird will […]
On Friday, Scott Adams’s Dilbert published another Dilbert comic strip related to Google on Google Engineers. This one pokes fun on a stereotype that Google engineers are arrogant. As you can see from the comic, it plays heavily on how great Google engineers think of themselves. The comic starts with the employer saying: I hired […]
A new Dilbert cartoon once again takes a jab at SEOs and what they do or can do. The latest comic reads: Woman: Asok, your meeting stole an hour of my life. Woman: According to international law, I may now claim you as my indentured servant. Man: Wow. That…. Actually is a law. Woman: (Thinking) […]
Although there’s long been a debate over the accuracy of health information online, many U.S. Internet users aren’t hesitant to use the Web when they want answers to health-related questions. And rather than dedicated health sites, the vast majority of them begin their research at a search engine. A new study out tonight from the […]
The Dilbert cartoon above doesn’t speak well of the search engine optimization position. The cartoon ties people who do SEO as weasels and those that hire SEOs as an accomplice, someone who actively participates in the commission of a crime. It goes on to say the SEO will go ahead and “game the system” and […]
This morning’s Dilbert comic is on the topic of black hat SEO. Dilbert wisely decides to avoid those tactics: The comic reads: “I want you to use “black hat” methods to raise our website’s ranking on search engines.” “What do you like best about that ideas – the fact that it’s unethical or the near […]
Chances are good that you’ve searched for health-related information via Google, Yahoo, Bing, or some of the other health-specific portals. Both Google and Bing continue to expand the amount — and quality — of content they show in response to our health searches. But, based on a recent study, the medical industry says we should […]
I’ve been working on a project to classify all the special logos that Google has done over the years. Crazy? Perhaps a bit, but it’s interesting to see what Google has honored with special logos and the great increase in them recently. Besides, I like to organize things. Below, how Google’s special logos have evolved, […]
I’m here at SXSW waiting for the Can the Real-Time Web Be Realized? panel to begin. I’ll be liveblogging what happens, so stay tuned. Search engines have certainly jumped to add in ways to find real-time content. This panel features reps from three of them talking: Google, Microsoft and Collecta. Plus, you’ve got real-time guru […]
Below is what happened in search today, as reported on Search Engine Land and from other places across the web.
Can a search engine accurately diagnose health problems? Can it someday replace your doctor? Questions like this aren’t new, but the discussion has gotten a bit louder in recent weeks. Just a couple weeks ago, I reported on a Microsoft investigation of cyberchondria, when inaccurate medical information online makes actual health problems worse. On Friday, […]
A few years ago, I wrote a three-part article series about the different levels of SEO skills: beginner, intermediate, and advanced. I placed copywriters at the beginner level, information architects and interface designers at the intermediate level, and web developers and programmers at the advanced level. At the time, I was pretty confident at the […]