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SEO

EU Android search choice screen’s impact delayed due to COVID-19

Engagement with the search choice screen has been slowed by stifled smartphone supply and decreased demand.

George Nguyen on March 26, 2020 at 12:53 pm
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The Android search choice screen, which rolled out on March 1 in the EU, has yet to make an impact on the search market due in large part to the coronavirus’ effect on smartphone supply and consumer demand.

An example of the Android search choice screen. Source: Google.

Search choice has technically rolled out. Starting March 1st, manufacturers have been able to submit builds to Google for approval; however, processing smartphones through the manufacturer’s supply chain (certification, distribution, etc.) can take a few weeks before they reach the public.

Even under normal circumstances, the smartphone manufacturing process would result in a somewhat delayed rollout of the search choice screen. However, the ongoing coronavirus pandemic has had an unforeseen impact on the length of the delay.

Slow sales and supply chain. “COVID-19 has impacted mobile phone supply chain and retail sales and so far there doesn’t appear to be any material movement on the Android choice screen yet,” a spokesperson for Info.com, which is set to appear on the search choice screen alongside DuckDuckGo in all 31 EU territories, told Search Engine Land.

Yandex, Qwant, PrivacyWall, GMX, Seznam and Bing are among the other search engines that will appear as the fourth option (alongside Google, DuckDuckGo and Info.com) in different EU territories.

Why we care. It is uncertain whether the search choice screen will produce a significant shift in search market share. Any shifts will be even more gradual due to the pandemic’s stifling of both smartphone supply and consumer demand. For the time being, Google’s dominant share of the European mobile search market will be preserved.

More about marketing in the time of the coronavirus

  • Is Amazon about to eat Google’s lunch?
  • See how visits to retail, grocery, workplaces are trending with Google Mobility Reports
  • Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption
  • How brands can operate with purpose and embrace change as businesses move to reopen


About The Author

George Nguyen
George Nguyen is an editor for Search Engine Land, covering organic search, podcasting and e-commerce. His background is in journalism and content marketing. Prior to entering the industry, he worked as a radio personality, writer, podcast host and public school teacher.

Related Topics

Channel: SEOCoronavirusGoogleGoogle: AndroidSearch Engines

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