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Display Advertising

FAST Introduces Private-Label Contextual Ad System

Enterprise search firm FAST has launched AdMomentum, a contextual advertising system that let’s publishers manage and serve their own advertisements, bypassing Google, Yahoo and other third-party contextual advertising services. FAST calls the platform a “revenue engine,” and is targeting small & medium sized enterprises and vertical search sites. “The major ad networks have not been […]

Chris Sherman on February 5, 2007 at 12:36 pm
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Enterprise search firm FAST has launched AdMomentum, a contextual advertising system that let’s publishers manage and serve their own advertisements, bypassing Google, Yahoo and other third-party contextual advertising services. FAST calls the platform a “revenue engine,” and is targeting small & medium sized enterprises and vertical search sites. “The major ad networks have not been good at developing products and targeting these areas,” said Perry Solomon, FAST vice president and general manager media solutions. FAST AdMomentum was developed in close cooperation with leading online publishers, and integrates with existing content management and site search systems.


Opinions expressed in this article are those of the guest author and not necessarily Search Engine Land. Staff authors are listed here.



About The Author

Chris Sherman
Chris Sherman (@CJSherman) is a Founding editor of Search Engine Land. He also programs and chairs the Marketing Land Search Marketing Expo - SMX conferences.

Related Topics

Channel: Display AdvertisingSearch Ads: Contextual

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