• Search Engine Land
  • Sections
    • SEO
    • SEM
    • Mobile
    • Local
    • Retail
    • Google
    • Bing
    • Social
    • Home
  • Follow Us
    • Follow
  • Search Engine Land
  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • More
  • Events
    • Follow
  • SUBSCRIBE

Search Engine Land

Search Engine Land

"Medic" update recovery

How one site did it

Shopping Ads 2019

What's in store for SMBs?

Events

Join us at SMX Advanced!

  • SEO
  • SEM
  • Mobile
  • Local
  • Retail
  • Google
  • Bing
  • Social
  • Newsletters
  • Home
Industry

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


Faster & smarter: Moving from manual to automated SEM campaign management

Whether you are running a single campaign or managing multiple accounts for multiple clients, your ability to stay ahead of your competition depends on how quickly and effectively you manage and leverage your time.

Chris Sherman on October 10, 2017 at 5:46 pm
  • More

Automating SEM campaigns is a smart move, thanks to the benefits you reap from eliminating drudge work, but also from the reductions in potential execution errors. Google has consistently built new tools that help with automation, and has recently beefed up capabilities within AdWords.

As Frederick Vallaeys recently wrote on Search Engine Land, AdWords Scripts are now available in the new AdWords interface, giving users a visual refresh, as well as some new capabilities that make management a bit easier, especially for advertisers with lots of scripts in their accounts.

With the new additions, you can see up to 500 script logs per page and filter by date, see a more precise time when a script will run, see who added a script to the account, filter scripts based on name or who created it and much more.

Want to learn more about automating your SEM campaigns? At SMX East, start with the all-new session, “Faster & smarter: Moving from manual to automated SEM campaign managements.” In this session, you’ll learn tactics, strategies and tools to move from manual to automated management of repetitive tasks. You’ll also be treated to a glimpse of new artificial intelligence (AI) tools that promise to radically change how we all manage our campaigns.

Then, in “Must-Have Reports For Search Advertisers,” our SEM experts share their own favorite reports that help them maximize returns and gain an edge on the competition. You’ll learn how to set up the reports and how often to use them to delight and satisfy clients, bosses and other key stakeholders.

Dig even deeper into using data and analytics to drive your decision-making during the “SEM Analytics: Giving Your Educated Guesses An Advanced Degree” session. In this session, speakers will:

  • identify tactics for making better decisions from messy, complex data.
  • generate better analytics data by deciding what’s important and relevant.
  • discuss how to work around data imperfections, blind spots and ambiguities.
  • show how to glean actionable insights from your data and analytics.
  • generate reports that demonstrate your findings with crystal clarity.

In the classroom track, you’ll also want to hear from representatives from Google, Bing and Amazon during the sessions “Turning More Clicks into Conversions with Google Optimize,” “The Art and Science of Bing Ads Automation” and “Advertising On Amazon: Reach And Engage A Qualified Audience.”

SMX East is just two weeks away!

To attend these and other sessions at SMX East, you can still take advantage of the best preconference rate. So be sure to register for SMX East now.



About The Author

Chris Sherman
Chris Sherman (@CJSherman) is a Founding editor of Search Engine Land. He also programs and chairs the Marketing Land Search Marketing Expo - SMX conferences.

Popular Stories

Google Word Coach, a fun word game in the search results
5 takeaways from Google's Q4 2018 earnings for search marketers
How Social Media is Influencing Your Behavior
Does SEM = SEO + CPC Still Add Up?

Related Topics

Channel: IndustrySMX® - Search Marketing Expo & Conference Series

Sign up for our daily recaps of the ever-changing search marketing landscape.

Note: By submitting this form, you agree to Third Door Media's terms. We respect your privacy.


We're listening.

Have something to say about this article? Share it with us on Facebook, Twitter or our LinkedIn Group.

Attend Our Conferences

April 2-3, 2019: SMX Munich

May 21-22, 2019: SMX London

June 3-5, 2019: SMX Advanced

June 12-13, 2019: SMX Paris

Sept 30 - Oct 1, 2019: SMX Advanced Europe

November 13-14, 2019: SMX East

×

Attend SMX - Click Here


Learn More About Our SMX Events

Gain new strategies and insights at the intersection of marketing, technology, and management. Our next conference will be held:

April 3-5, 2019: San Jose

September 16-18, 2019: Boston

×

Attend MarTech - Click Here


Learn More About Our MarTech Events

White Papers

  • The Ultimate Guide to Site Search User Experience
  • The Marketing Analytics Buyer’s Guide 2019
  • Mission Possible: Quality Content Marketing
  • 2019 Marketing Trends: Nine factors reshaping marketing and how you can stay ahead of them
  • The Dummies Guide to Enterprise Customer Data Platforms
See More Whitepapers

Webinars

  • 2019 Martech Trends You Need To Know
  • How to Prepare for a Successful Marketing Analytics Implementation
  • Get More From Your Customer Data With Open Marketing Cloud: A Demo of Mautic’s Marketing Automation Platform
See More Webinars

Research Reports

  • B2B Marketing Automation Platforms
  • Account-Based Marketing Tools
  • Enterprise SEO Platforms
  • Call Analytics Platforms
  • Paid Media Campaign Management Platforms
  • Local Marketing Automation Tools
See More Research

Search Engine Land’s Guide To SEO

Search Engine Land’s Guide To SEO
Sign up for our daily newsletter.
Search Engine Land
Download the Search Engine Land app on iTunes Download the Search Engine Land App on Google Play

Follow Us

© 2019 Third Door Media, Inc. All rights reserved.