New Google Search App With Siri-Like Voice Responses Finally Approved For iOS

Announced in August, Google’s new Google Search app for iOS has been apparently stuck in Apple’s app approval process for over two months. No longer. Google’s just announced that the new app is out. The news came on Google’s official blog today. The company has also posted a video of how it works: [youtube width=”560″ […]

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ITunesAnnounced in August, Google’s new Google Search app for iOS has been apparently stuck in Apple’s app approval process for over two months. No longer. Google’s just announced that the new app is out.

The news came on Google’s official blog today. The company has also posted a video of how it works:

[youtube width=”560″ height=”315″]https://www.youtube.com/watch?v=n2ZUSPecPRk[/youtube]

The new app provides direct answers and uses a “card” format familiar to Android 4.1 (and now some Android 4.2) users who have the Google Now service:

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It was never clear exactly why it took the app so long to emerge after it was submitted. Neither Google nor Apple said. But it’s available now through iTunes for those with iOS devices like the iPhone, iPad or iPod Touch.

For those wanting a Google Maps app for iOS, keep waiting. This new app doesn’t do maps.

Also be sure to see our test of the new Google App against Siri on our Marketing Land sister-site: How Google’s New Search App For The iPhone Might Steal Searchers Away From Siri.

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About the author

Danny Sullivan
Contributor
Danny Sullivan was a journalist and analyst who covered the digital and search marketing space from 1996 through 2017. He was also a cofounder of Third Door Media, which publishes Search Engine Land and MarTech, and produces the SMX: Search Marketing Expo and MarTech events. He retired from journalism and Third Door Media in June 2017. You can learn more about him on his personal site & blog He can also be found on Facebook and Twitter.

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