Pay To List French News Sites? “Non,” Writes Back Google To France — It’ll Just Drop Them

Google has sent a letter to the French policy makers about a proposal to charge Google for linking to their content. France 24 reports Google threatened French publishers by telling them they will not pay to link to their content and if they are forced to, Google will simply stop linking to them. The official […]

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Google FranceGoogle has sent a letter to the French policy makers about a proposal to charge Google for linking to their content.

France 24 reports Google threatened French publishers by telling them they will not pay to link to their content and if they are forced to, Google will simply stop linking to them.

The official letter, written in French, doesn’t appear to be written in such a direct tone. The letter describes how this proposal can hurt the internet as a whole, can hurt French readers and most importantly – hurt French publishers. Google says they send four billion clicks per month to publishers and 1 billion of those clicks comes from Google News. Google News is free, there are no ads on Google News, but yet Google has an AdSense program that paid out over $6.5 billion to U.S. publishers from in 2011. So Google believes they are doing their part in helping news publishers remain financially fit.

French news publishers obviously feel otherwise. Google does make it sound that if the law is passed, Google will not participate and remove all French publishers from their index.

Meanwhile, Brazilian publishers may boycott Google News.

Google and France have not always seen eye to eye, here are some headlines on Google and France:


About the author

Barry Schwartz
Staff
Barry Schwartz is a technologist and a Contributing Editor to Search Engine Land and a member of the programming team for SMX events. He owns RustyBrick, a NY based web consulting firm. He also runs Search Engine Roundtable, a popular search blog on very advanced SEM topics.

In 2019, Barry was awarded the Outstanding Community Services Award from Search Engine Land, in 2018 he was awarded the US Search Awards the "US Search Personality Of The Year," you can learn more over here and in 2023 he was listed as a top 50 most influential PPCer by Marketing O'Clock.

Barry can be followed on X here and you can learn more about Barry Schwartz over here or on his personal site.

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